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Renting Email Lists - Is This the Best ROI For Your Business?
The decision to rent email lists is one of the wisest financial moves a niche marketer could make. It can also be quite an expensive move, as well. Let's face it: if you have never been in business, then you probably don't know much about how to run an online business. And if you've been in business for any length of time, then you have most likely been exposed to at least some of the scams that litter the internet.

So what are the two best choices for a marketing platform when it comes to marketing online? That depends largely on your circumstances, of course. If you need an email list for sales only, then there's not much of a difference between an autoresponder and a list like this. But if your primary goal is to build a mailing list of prospects and subscribers, then a marketing platform such as Mailchimp makes a lot of sense. Here are the top reasons why:

- With the right marketing platform, marketers have access to a ready list of prospects and customers. Even better, the list owner is responsible for managing and maintaining the list himself or herself. No more having to hire a staff of marketers to send out unsolicited emails to people who don't want them. No more wasting money on worthless leads. With a list broker, the list owner does all of those things himself or herself.

- Renting email lists from a list rental company cuts down on inventory costs. In addition to cutting down on inventory, this also reduces marketing expenses. When you rent email lists, the company that owns the list rents the list to you, and you in turn, rent email lists to your own list of subscribers. In other words, all of the inventory cost is eliminated. All you have to do is deliver the product.

- List rental companies help control the distribution of your messages. Usually, you send one message to each subscriber with a link back to your site. However, with renting email lists, it is easy to send multiple messages to as many subscribers as you want. You can even change the lead capture form to be more personal by including the names of your subscribers. The flexibility of renting email lists is limited only by your imagination.

- List rental companies have a lower overhead than purchasing email lists. Since the product is rented, you won't have to pay for employees, premises, electricity and many other factors associated with purchasing email marketing products. Therefore, the list rental company takes a much smaller percentage of your profits. This translates into lower pricing and a better return on investment.

- With Mailchimp, you can create and maintain the list yourself. If you are not tech-savvy and don't feel comfortable administering the process yourself, there are many experienced email marketing professionals who will manage the process for you. This is a great advantage especially if you have no computer experience or knowledge of email lists. You can focus on the other aspects of your business that you know more about. Mailchimp also allows you to create and edit email addresses from your favorite photo service, such as Flickr, Picasa and Yahoo.

- Buying email marketing lists from a company makes it easy to track the productivity of your marketing campaigns. Using software tracking tools, you can see which lists are performing best and which ones are costing you the most money. When you rent a list, you will never know which lists are costing you money and which are paying you good commissions. It is always difficult to determine what strategies are actually working for your business. The best roi lists let you see the statistics on your own so you can adjust your strategies in real time.
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