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What exactly is a Facebook Messenger Bot? At its most basic level, such a bot provides an automated means for companies to automate several low level client support functions. Rather than waiting on hold for hours to talk to an inbound representative, clients can simply chat with a chatbot to answer simple questions, or complete the initial stages of an instant RMA request. Facebook Messenger Bots is also commonly used by third party data entry services and marketing firms as well as existing customers. Since chatbot messenger has largely pioneered the use of chat bots as tools for communication, there are now hundreds of chat bot programs available for download from the Facebook Application Store.
However, Facebook's recent acquisition of Zynga has paved the way for Facebook to integrate its bot platform more fully into the Facebook Messenger experience, where it can integrate chatbot conversations with in-game items, achievements, and other actions, thereby providing a deeper integration between the social network and the game. This is part of the groundwork that Facebook CEO Mark Zuckerberg and his team have laid out for the future of their social networking giant. As they look to expand upon and further develop Facebook applications, they are making the big pushes. One such big push came in the form of the release of the Facebook messenger Bot, which provides a streamlined solution for businesses to automate various actions across multiple networks, while saving on time and bandwidth.
Along with chatbot functionality, Facebook has also integrated social media functionality into the bot. Users can share conversations with their Facebook friends, and with the bot, these conversations can be archived for later reference, or even shared with others. Bot users can even invite others to conversations with them, and these conversations can then be forwarded to others for them to read. Overall, the Facebook messenger bot facilitates conversations within the social media networks via automation and is expected to pave the way towards greater automation as it gains popularity among businesses.
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