Notes

The Pros And Cons Of Email List Rental
List rental versus email list renting has been a ongoing argument among internet marketers. The difference between them (lists bought and email list rental) is pretty large. When it comes to email advertising and list building, you get the names, which is absolutely bad. Not to mention the potentially bad PR you'll receive if you send out promotional emails to those you don't even know.

Now, list building is an ongoing process for virtually every internet marketer. It's just a matter of continuing to add to your list and keeping track of your subscribers to ensure you are reaching your goals in a timely manner. But when it comes to list building and renting email address, the best email lists and rental options are usually purchased.

Why is this? There are many good reasons why marketers opt-in to e-newsletters, regular mailings, etc... Email lists allow for much more targeted, relevant marketing to your subscriber base. With this in mind, many online marketers make the decision to buy their own opt-in email lists. This makes sense because you can create the content to go in with your newsletters, distribute them on auto-pilot, and keep track of your stats. However, some online marketers have found the cost of this option to be prohibitive.

If you aren't worried about making money with your campaigns, then you should be. In the real world, the cost of maintaining your own lists is minuscule compared to the potential earnings. You can use the information from the email addresses you collect to market to your subscribers for significantly less than you would ever charge to maintain an opt-in campaign. If you want a truly passive income stream, consider finding an internet company that offers email list rental. Most of these companies will charge a nominal monthly fee to lease the lists while you collect your customer's email addresses themselves.

How does an email list rental work? Your online marketing company will distribute the appropriate number of emails to the designated recipients. Typically, this will be based on how many customers have responded to previous advertisements or surveys. This ensures that you only send emails to subscribers who are likely to be interested in your products and services. Since it's often cheaper to purchase lists than to rent them, it makes good business sense to buy a few high-quality lists rather than attempting to do so repeatedly.

As a result, email list rental isn't a high-cost investment. The best online marketing companies charge a few dollars per month for access to high quality lists that they can replicate and resell for a profit. This is a much more feasible and long-term option for online marketers than purchasing multiple, low-quality lists. By buying a single, quality list from a reputable company, you'll be able to focus your energy on launching a highly effective campaign.

The main advantage to renting email lists is that you can target anyone in the world at a greatly increased rate. Rather than sending mass promotional emails to potential customers living in a completely different country, for example, you can purchase a list that targets only people who live in your own country. The resulting campaign will be even more targeted because you're only reaching those who want to receive your products and services. Renting email lists is also a great option if you're looking for a quick influx of new subscribers. Simply purchase a mailing list and you can instantly have hundreds of new names added to your marketing campaign in the span of a few hours.

One of the downsides to purchasing e-mail lists, however, is the time and effort that must go into compiling the lists. In most cases, it requires at least two or three separate emails sent out to the subscribers listed on the list. Even though this may sound like an effective way to market your products and services, it can actually cost you money. Because it takes time to purchase pre-qualified lists, many companies choose to rent their lists instead. However, the results of this strategy can be greater because your marketing campaign can reach a much larger number of prospective customers.
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