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By adding social networking buttons to your site, you are providing your current audience with a means to provide word-of-mouth advertising to their friends, who will hopefully become your future audience.
Heading
Google uses the heading tags for the keywords. Head tags are an important website component for catching the user’s eyes.
Title
Title tags are very important in Google's eyes, your title tags should be somewhere around 50 - 60 characters, or 512 pixels wide. If it's too long, Google will show an ellipsis ".." to indicate that a title tag has been cut off.
Alt Attribute
You’d better add alt attribute to your images because Google takes it very seriously. Search engine can’t read or see images like they read text so it is important to describe the image.
Description
The description is a factor in the on-site search engine optimization. A compelling meta description tag could entice searchers to click through from Google to your site, especially if the description includes the keywords they were searching for.
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