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2. Latar belakang: Riset tentang keberhasilan Usaha Mikro, Kecil dan Menengah (UMKM) di nusantara bisa dihitung dengan jari, tentunya mengenai e-commerce terutama pada platform atau aplikasi tidak hanya itu saja, namun support dan model bisnis dari UMKM menjadi bagian kunci dari kesuksesan UMKM.
3. Metode penelitian: Pendekatan ini dilakukan dengan menggunakan penelitian kualitatif menggunakan metodologi baru yang diusulkan yang menggabungkan pendekatan tinjauan literatur sistematis untuk mengidentifikasi artikel yang paling relevan untuk dimasukkan dalam penelitian dengan analisis jaringan kutipan untuk mengungkap dinamika bidang yang diteliti.
4. Hasil penelitian: Pemodelan platform E-commerce(perdagangan elektronik) bagi para pelaku bisnis digital untuk mendukung keberhasilan UMKM di Indonesia.
5. Simpulan: Kesimpulan dari penelitian ini menunjukkan bahwa bentuk model yang tepat untuk kesuksesan UMKM di Indonesia melalui platform e-commerce dari berbagai pelaku bisnis digital.
6. Kata kunci: Platform, e-commerce, Usaha Mikro Kecil Menegah, sukses
1. Research objectives: This study aims to form a model for the success of micro-businesses through e-commerce platforms.
2. Background: Research on the success of Mandiri Micro Enterprises (MSMEs) in the archipelago can be counted on the fingers, of course regarding e-commerce, especially on platforms or applications, not only that, but support and business models from MSMEs are a key part of the success of SMEs.
3. Research methods: This approach is carried out using qualitative research using a proposed new methodology that combines a systematic literature review approach to identify the most relevant articles for inclusion in the research with citation network analysis to uncover the dynamics of the field under study.
4. Research results: Modeling an electronic commerce platform (e-commerce) for digital business players to support the success of SMEs in Indonesia.
5. Conclusion: The conclusion from this research shows that the form of the right model for the success of SMEs in Indonesia through e-commerce platforms from various digital business players.
6. Keywords: Platform; e-commerce; SMEs; success
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