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After the release of drug retail top5, can ma Yinglong raise prices frequently to maintain his brother's position?
Hemorrhoid Treatment

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As the saying goes, "ten people have nine hemorrhoids", which shows that the incidence rate of hemorrhoids is very high. Data show that hemorrhoids account for 87.2% of all anorectal diseases, of which internal hemorrhoids are the most common. Both men and women get sick. They can get sick at any age. Among them, it is common to be in their 20s to 40s, which worsens with age. Therefore, the market space for hemorrhoids is expected to be huge. In February this year, the supply price of Ma Yinglong musk Hemorrhoid Cream (10g) increased by 18%. This is not the first time that Ma Yinglong has raised the price (read "company performance takes a rocket! All due to the price rise of exclusive traditional Chinese medicine in turns"). Will price increases affect the ranking of the retail market?
According to the "epidemiological survey of common anorectal diseases in China" released by the fifteenth Chinese Medical Association anorectal Branch in 2015, the incidence rate of anorectal diseases in China dropped from 59.1% in 1975 to 50.1% in 2015. The total incidence of anal diseases decreased by 9 percentage points in 40 years, but the anorectal children were 48.1%.
Anorectal disease is a common and frequently occurring disease unique to human beings. In a broad sense, various diseases occurring in the anus and large intestine are called anorectal diseases. Anorectal diseases include hemorrhoids, diarrhea, constipation, rectal cancer, acute and chronic enteritis and so on. Most of them are hemorrhoids and anal fissure.
Lifestyle changes have promoted the scale of drug abuse.
Hemorrhoids is a common disease, which is closely related to people's lifestyle, eating habits and mental state. "Sedentary" is very related to the incidence of hemorrhoids. The main patients are drivers, teachers, enterprise / service personnel, managers and professional technicians of government organs, enterprises and institutions. With the development of economy and society, great changes have taken place in Chinese diet composition, work and life style and psychological behavior, and the risk factors of anorectal diseases have also changed.
According to the competitive structure of retail drug terminals in minenet key cities, the compound growth rate of hemorrhoid drug retail market from 2013 to 2015 reached 7.3%, of which the growth rate in 2015 was good, with a year-on-year increase of double digits.
Traditional Chinese medicine is very strong, and Ma Yinglong takes the lead.
Hemorrhoids are mainly divided into internal hemorrhoids, external hemorrhoids and mixed hemorrhoids. In terms of treatment, the common treatment methods at present include surgical treatment, internal and external use of traditional Chinese medicine, smoking, internal use of traditional Chinese medicine, etc. Traditional Chinese medicine treatment takes supplementing Qi acupoints and astringent hemostasis as the general principle, combines internal and external treatment, and pays attention to dialectical treatment and treasure protection. External treatment has less pain, significant curative effect and low treatment cost. Therefore, with its own therapeutic advantages, the market share of traditional Chinese medicine has hovered around 90% in recent years.
There are many kinds of traditional Chinese medicine for the treatment of hemorrhoids, as well as many famous brand drugs. In the first half of 2016, the mayor / market share of the top three brands was more than 10%, of which the mayor / market share of the top one brand was 17.21%, and the mayor / market competition was fierce. From 2013 to the first half of 2016, the total mayor / market share of the top five brands increased from 53.58% to 57.25%, an increase of 3.66 percentage points in three years. The mayor / market concentration continued to improve, showing a strong coexistence trend.
It is worth noting that the top five brands are exclusive. Except for the first brand drug maizhiling, the others are OTC varieties. E-mail is a prescription drug of Rita in Germany, which is mainly sold in hospitals. Influence consumers' behavior through doctors' prescriptions and drive the growth of retail drug market.
Ma Yinglong's Musk Hemorrhoids and suppositories ranked second and third respectively, with a mayor / market share of 27% to 29%. Anti Zhuang medicine is one of the main therapeutic fields of Ma Yinglong pharmaceutical, and the efficacy of the product has been recognized by consumers. This paper describes the effect of Ma Yinglong products published by overseas netizens on Amazon in 2016. Com became an "online celebrity" overnight and became one of America's favorite Chinese products. mom
Hengwentai is one of the main varieties of hengwentai series of Yantai Rongchang Pharmaceutical Co., Ltd., mainly including patches, suppositories and ointments. The retail market of pharmacies is mainly patches. The mayor / market share of the film peaked in the first half of 2016, and the share of embolization and ointment was very small, mainly sold in hospitals.
There are few types of chemicals and high concentration of mayor / market.
There are few kinds of chemicals for the treatment of hemorrhoids, mainly carrageenan and theophylline. In the first half of 2016, the first five varieties accounted for 95.37% of the total, and the mayor / market concentration was very high. There are two kinds of compound carrageenan, suppository and cream. It is the exclusive variety of Xi YANGSEN. Its main component is carrageenan, a natural alginate gel extracted from seaweed. It is mainly used to relieve itching and congestion in anal and rectal mucosa. In 2014, the total / market share of the two dosage forms was up to 66.80%, but decreased from 2015. Because the cream agent continues to decline, it can not fill the market released by the decline of medicine.
Cassia is mainly used to treat various symptoms of acute hemorrhoids. For example, the acute symptoms of anal dampness and itching caused by venous tumors. Moreover, the scale of chemicals is not high, but the mayor / market share has increased in recent years. At present, the enterprises approved for production are in a leading position in the market share of selvier (Tianjin) Pharmaceutical Co., Ltd., Ma Yinglong Pharmaceutical Group Co., Ltd., Nanjing Zhengda Pharmaceutical Co., Ltd. and drug retail market, and Nanjing Zhengda lanri is relatively backward. This is different from the market position of the Affiliated Hospital, which refers to the manufacturer's sales strategy, marketing resources, marketing resources, marketing resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources, market resources and marketing resources
To strengthen publicity, the mayor / market prospect is good.
Modern life is getting busier and busier, hemorrhoids are easy to be ignored. With its serious development, it may become a serious disease such as rectal cyst and rectal cancer, resulting in unbearable pain, excessive bleeding, and even affecting work and life.
It is equivalent to the high incidence of hemorrhoids, and the awareness rate of patients in China is relatively low. According to the data of the epidemiological survey of common anorectal diseases in Chinese adults, 78% of the residents know nothing about anorectal health science, 46% of the patients think that hemorrhoids are a minor disease, which should not be surprised, and 24% of the patients think that hemorrhoids are related to privacy and difficult to receive treatment
When the public awareness of the disease is low, enterprises can carry out effective publicity and education for patients and provide targeted guidance, which will help patients face up to and treat the disease and stimulate the growth of hemorrhoid drug market.
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