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2018熱門的休閑鞋品牌 舒士客“小萌象”用愛為顧客創造價值
顧客價值是一個品牌持續發展的本質所在，隻有站在消費者的角度思考並為其提供價值，品牌才能持續的前進。
2018年，在國內熱門的休閑鞋品牌SKOHOUSE舒士客，全新升級品牌形象，並在超級符號原創設計“小萌象”，為顧客在視覺及商品方面創造價值。
一：超級符號，“小萌象”祥和與喜樂
1. 信仰和力量
小萌象具有靈性和信仰，融合休閑鞋品牌舒士客的價值觀；未來品牌的競爭在於文化和體系的競爭，隻有具有價值觀的品牌才好持續發展。
2. 吉祥的蘊意
象與祥諧音，體現吉祥和祥和，無論從品牌的本意還是消費者價值角度來講，為消費者帶來祥和。
3. 舒適、傢庭
大象意味傢庭和溫暖，讓人有舒適感，和舒士客舒適的定位匹配，讓顧客備受舒適。
4. 帶來好運氣
大象本意就是具有財運亨通的含義，意味為消費者及夥伴帶來財運。合理才能長久，好運長相伴。
二：消費者價值主張 新形象體現新氣象
瞭解消費者需求並提供價值，才會有好發展。舒士客堅持消費者主張，在店鋪形象升級方面為顧客帶來良好的購物體驗。
1. 時尚簡約工業風的店鋪形象，當下年輕群體熱愛的風格；
2. 舒士客在商品方面，堅持品質第一，價格第二；在商品開發以及渠道建設方面為消費者帶來價值。
三：商品本質為顧客提供價值
好貨低價，高性價比是顧客願意接受的價值。SKOHOUSE舒士客圍繞“舒適休閑鞋引領者”為核心，以舒適、休閑、時尚、實惠為基礎，不斷在商品本質優化，為顧客帶來好貨。
面料的研究、商品MD以及外協工廠的配合，舒士客都在不斷的精益求精。
SKOHOUSE舒士客堅持顧客價值，用愛來創造品牌；打造超級IP“小萌象”，為品牌發展以及顧客價值建立堅實基礎。
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