Notes

What？ Is Ma Yinglong, the miracle drug for hemorrhoids, from Dingzhou, Hebei? It sells 500 million pieces a year, which is the cross-border yyds
Hemorrhoid Cream

In the first half of 2021, the revenue increased by 70% to RMB 1.67 billion, and the net profit increased by 8.3% to RMB 250 million. Ma Yinglong, the "miracle drug for hemorrhoids", seems to have handed over a good report card.
However, the growth rate of net profit in the first half of the year was 8.3%, which has slowed down compared with 8.46% in the same period last year. Moreover, the growth rate of 8.46% in 2020 was achieved on the basis of the growth rate of 111% in the first half of 2019. Coupled with the superimposed impact of the epidemic in 2020, the profitability of this time-honored enterprise deserves vigilance.
What needs more vigilance is that the net cash flow generated by Ma Yinglong's operating activities in the first half of the year changed from positive to negative, with a net outflow of nearly 100 million yuan, compared with a net inflow of 130 million yuan in the same period of last year.
"Hemorrhoids magic medicine" is unique
After years of development, especially in recent years, the company has implemented the strategic transformation from a drug manufacturer to a provider of anorectal health programs. Ma Yinglong has gradually expanded from the pharmaceutical industry to the fields of pharmaceutical commerce, medical services and general health.
The company's business mainly includes pharmaceutical industry, pharmaceutical business and medical services. Among them, the pharmaceutical industry mainly includes hemorrhoid treatment products and other products.
From the perspective of revenue composition, Ma Yinglong's pharmaceutical industry and pharmaceutical commerce have always been the bulk of revenue. In the three years from 2018 to 2020, the above two sectors accounted for more than 90% in total. As the gross profit margin of the pharmaceutical business sector is low, no more than 10% for three consecutive years, while the gross profit margin of the pharmaceutical industry sector is close to 70%, most of the company's profits are contributed by the pharmaceutical industry sector.
In the pharmaceutical industry sector, the revenue of hemorrhoids treatment products has been accounting for more than 60%, and the growth is relatively stable. By 2020, the company's operating revenue of hemorrhoid treatment products will exceed 1.1 billion yuan, an increase of 25.73% over the same period of last year, accounting for 76% of the pharmaceutical industry.
The gross profit margin of hemorrhoid treatment products has exceeded 70% for three consecutive years, while the gross profit margin of other products is below 60%, and it will decline to 49.1% in 2020.
The so-called ten people and nine hemorrhoids!
After setting the revenue and profit, let's set the sales trend of Ma Yinglong hemorrhoids products.
Ma Yinglong's hemorrhoids treatment products mainly include Ma Yinglong Musk Hemorrhoids Ointment, Musk Hemorrhoids Suppository, Zhiyanxiao tablets, Diosmin tablets and Jinxuan hemorrhoids fumigation powder. According to the financial report, from 2018 to 2020, Ma Yinglong sold 89.22 million, 100 million and 120 million Musk Hemorrhoids Ointment, 150 million, 180 million and 200 million Musk Hemorrhoids Suppository, 47.84 million, 67.73 million and 83.79 million Zhiyanxiao tablets, 120 million, 130 million and 130 million Diosmin tablets respectively. The sales volume of Jinxuan Zhike fumigation and washing powder is small, which was 5.26 million bags and 6.57 million bags respectively from 2018 to 2019, which was not disclosed in 2020.
An average of 500 million pieces (tablets or tablets) are sold a year, which is a good God medicine for hemorrhoids!
Cross border circle "ancestor"
Compared with hemorrhoids treatment products, the development of Ma Yinglong's other products in recent 3 years is not satisfactory. Among them, the sales volume and revenue of skin products (mainly Longzhu ointment) and antitussive products (mainly compound licorice oral solution) have experienced an inverted V-shaped development in recent three years. In addition, the revenue of other 2020 products, including cosmetics, nearly halved year-on-year, and the gross profit margin fell from nearly 60% to about 40%.
Hubei Mayinglong Babao Biotechnology Co., Ltd. is mainly responsible for the R & D and sales of Ma Yinglong's cosmetics. The company's revenue from 2018 to 2020 was 53.7 million yuan, 86.1 million yuan and 65.3 million yuan respectively, and its net profit was 4.99 million yuan, 9.91 million yuan and 8.64 million yuan respectively. Revenue and net profit declined in 2020.
At present, Ma Yinglong has formed two cosmetics brands: Babao and Tonghua.
Speaking of Ma Ying Long's cosmetics, we have to mention the lipstick products produced by the company.
It is said that when it was first launched, it was criticized.
Some netizens commented that Ma Yinglong was "blocked at both ends"!
There are netizens' comments, too top! Dare you use such lipstick?
Some netizens joked that Ma Yinglong wanted to do "import and export" trade!
Some investors also put forward suggestions on the investor interaction platform of Shanghai Stock Exchange. Babao brand can be used as eye medicine, and Ma Yinglong's trademark must not be marked. Ma Yinglong hemorrhoids ointment is too popular, and the brand is solidified into a good medicine for hemorrhoids. Quoting this brand is easy to cause emotional conflict; Make up brand should use "Tong Hua" brand, and must not be marked with Ma Yinglong trademark. The reason is the same as above.
In fact, Ma Yinglong's products are far more than these.
And baby hip cream and diapers.
Well, there are also functional foods and tonic pieces.
Ma Yinglong played 666 of the "God crossing" routine.
When it comes to cross-border, Ma Yinglong is really a grandmaster.
"Eye medicine family" in Dingzhou, Hebei
Ma Yinglong's earliest "debut" was not the name, but "Dingzhou eye medicine".
Some Ma Yinglong with a history of more than 400 years were the first to make eye medicine.
Ma Yinglong was founded in 1582 (Wanli period of the Ming Dynasty). Founder Ma Jintang was born in an intellectual family in Dingzhou, Hebei Province. He has a large number of medical classics and woodcut originals. Ma Jintang first opened a small eye medicine shop in Dingzhou and created "eight treasures" eye medicine. Ma Yinglong's famous prescription includes eight traditional Chinese medicines, such as musk, bezoar, amber, pearl, borneol, calamine, borax and cassia. It is also known as the eight treasure famous prescription. It has outstanding effects of clearing heat and detoxification, promoting blood circulation and detumescence, removing decay and generating muscle. During the reign of Emperor Qianlong of the Qing Dynasty, Ma Yinglong, a descendant of Ma Jintang, named the "eight treasures eye medicine" as "Ma Yinglong Dingzhou eye medicine". Ma Wanxing, a descendant of later Ma Yinglong, brought the "Ma Yinglong eye medicine" to Beijing.
Ma Yinglong eye medicine has won a valuable reputation for its excellent effect on eye diseases and is famous in Beijing for a time. To say how popular Ma Yinglong's eye medicine was, look at the "doggerel" that people in Beijing said at that time: "wearing Rui Juxiang (cloth store name), kicking neiliansheng (shoe store name), Ma Juyuan (hat store name) on top of his head, watching Ma Yinglong".
Later, Ma Wanxing passed his unique skills to Ma Qishan, the eldest grandson of his younger brother Ma Shengde.
After the establishment of new China and the implementation of public-private partnership, Ma Yinglong was renamed Wuhan No. 3 pharmaceutical factory in 1966. In 1995, China Bao'an group took shares, restored Ma Yinglong's time-honored brand and promoted the joint-stock reform. In 2004, Ma Yinglong was successfully listed on the Shanghai Stock Exchange.
It is said that Ma Yinglong's conversion from eye medicine to hemorrhoids ointment was due to before the 1980s. At that time, Ma Yinglong's main product was eye medicine. At that time, there was a lack of medicine in rural areas. Farmers used Ma Yinglong's eye ointment to treat mosquito bites and itching skin. Later, when he got hemorrhoids, he also smeared the affected part with eye ointment, and the result was cured. After the information was transmitted to Ma Yinglong (the third pharmaceutical factory in Wuhan at that time), the factory instructed Ma Huimin, the successor of Ma Yinglong, to be responsible for the development of hemorrhoids treatment drugs. After efforts, he successfully developed the enduring "Ma Yinglong Musk Hemorrhoids Ointment". After years of development, Ma Yinglong has become the largest manufacturer of external hemorrhoids Chinese medicine in China, but Ma Yinglong eye ointment has been forgotten by people.
Until 2006, many female netizens posted online and accidentally found that hemorrhoids ointment had the effect of removing dark circles and bags under the eyes. Therefore, Ma Yinglong took the postdoctoral workstation as the platform and cooperated with a number of scientific research institutions for research and development. It took three and a half years to push "Ma Yinglong Babao eye cream" to the market in 2009.
And then there was lipstick.
Ma Yinglong is not only well-known at home, but also well-known abroad. It is said that Ma Yinglong and Lao Ganma have become the hard currency of American prisons. Many gangs order Ma Yinglong from Amazon for circulation in prison. The price of Ma Yinglong's six suppositories on Amazon is $15.80, which can be doubled in prison. The price of one suppository is higher than that of six in China.
Therefore, without the eye medicine in Dingzhou, Hebei, there would be no Ma Yinglong in Wuhan, Hubei today.
In 2011, Ma Yinglong's eye medicine making skills were selected into the "national intangible cultural heritage list". Ma Yinglong musk hemorrhoid plaster was selected as the single champion product of the manufacturing industry of the Ministry of industry and information technology. The company has 15 varieties included in the national catalogue of essential drugs (2018 Edition) and 34 varieties included in the national catalogue of medical insurance (2020 Edition).
Through continuous inheritance and innovation and cross-border out of the circle, this Chinese time-honored brand with a history of more than 400 years has maintained vigorous vitality.
Ma Yinglong's brand value has also been continuously improved. He has been selected as "China's 500 most valuable brands" for 18 consecutive years, with a brand value of 49.2 billion yuan.
Welfare eggs:
Ma Yinglong's trademark pattern is actually a horse, a dragon and an eagle!
Sure enough, hot eyes!
(I'm not)
My Website: https://www.hemorrhoids.shop/contact-us