Notes

How To Find A Creative Partner
Creative Partners, also known as CP is an award winning independent, creative, consultative, full-service digital marketing agency, with global offices in Los Angeles and Stamford, CT. Established in 1985 by Richard Legg and Christopher Scott, CP designs and executes advertising programs that leverage the creative power of the Internet, television, video, audio, and location to deliver a powerful sales and marketing message. Creative Partners provides innovative design and development for corporations and non-profit organizations.

With a bit like-minded folks from all over the world, Creative Partners brings together like-minded creatives to form advisory groups, brainstorm sessions, product demonstrations, conferences and more to enhance your business and strengthen your personal brand. While we do our best to keep everything consistent, much of our work is driven by individual creatives. We are not corporate creative services. We are passionate about helping our client's business grow and develop strong customer and user loyalty.

We have many talented creative partners onboard who are responsible for the execution of our creative strategy. Some of our creative partners are strategically located around the world to deliver our creative services across the globe. Our creative partners work in a variety of capacities within our company and our client base. Some of our creative pairs are:

Production Designer - Ben Slattery Designing and conceptualizing our entire commercial client portfolio, from concept to execution. Internally, Ben Slattery oversees the creation and production of every graphic, poster, brochure, poster, website, and product illustration. Internally, he co-directs and produces our advertising campaigns. Art Director - Chris Scott Our art directors are responsible for establishing our artistic vision through conceptualization and illustration. They oversee the production of every piece of our work. Together, they guide us toward our artistic vision while executing our creative ideas.

Creative Working Environment. We believe in fostering creativity within our clients and creative partners. In fact, we believe in enabling our creative partners to be their most productive while working together. A healthy working environment encourages creativeness. Creativity thrives in an atmosphere that is open, free, and collaborative.

We believe in supporting our creative partners so they can take ownership and control over their careers. Most partnerships offer long-term compensation and excellent benefits. We want our creative partners to be free to pursue their own passions, dreams, and artistic visions. However, we also want them to remain part of what is expected to be a successful and thriving creative team. If we support our partners in building long-term careers and equity, we will be rewarded with superior returns and longevity.

Long-term success hinges on creating a deep, long-lasting relationship. We believe in supporting long-term growth and development of both parties. When one creative team member succeeds, it encourages and empowers the other. Each partner should be offered the opportunity to grow, develop, and prosper within the overall framework of the company. When magazine is strong and competent, they have a responsibility to share that strength with the other partner.

Many times, when art directors and managers are confronted with a dilemma concerning creative partnership, they ask our partners for advice or input regarding their own professional development. Unfortunately, many times this sharing does not take place. As a result, some creative partners do not take advantage of their creative leader's experience and knowledge. Unfortunately, this does not result in a sustainable working relationship.

Creative partnerships are like families. When parents send their kids to daycare, they create a void in their family life. On the other hand, by sending their creative professionals to art schools, they create a void in their professional lives.

Art schools foster creativeness because art school is about learning. Therefore, it is critical that art schools take the time to provide supportive, accessible programs that foster creativeness. At the same time, the schools must be accessible, supportive and accessible to students. Programs and activities such as art workshops, art classes, and mentoring can help art creatives connect with each other. When employees know that their counterparts are willing to support them, they are much more likely to seek out creative services from that partner.

In summary, we believe that a creative partner is like a partner; a good one if you are looking for an enduring relationship and growth. Creativity is vital in all areas of human existence. As creatives, we must continually explore ourselves and others in new ways in order to grow. In this light, we can say that we are all like partners - working together in order to reach our goals.
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