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前高級副總裁起訴Juul隱瞞百萬電子煙油被污染的事實
外媒報道稱,近期被輿論猛批的電子煙廠商 Juul,又遭到瞭來自前高級副總裁的起訴,聲稱該公司故意將被污染的百萬計煙彈售予消費者。Siddharth Breja 表示:Juul 明知故犯,向市場投放瞭至少約 100 萬枚薄荷味的尼古丁電子煙彈。結果他因公眾安全顧慮,而被該公司用非法手段報復。
(圖自:Juul,via TheVerge)
Buzzfeed News 報道指出,在 Breja 向管理層提出問題之後,Juul 並未警告消費者他們的豆莢可能已經摻雜污染物或發起召回。
盡管這個故事聽起來有些匪夷所思,但其實並不讓我們感到陌生,尤其在前 CEO Kevin Burns 任職期間。
訴訟稱,Kevin Burns 認為 Juul 需要不惜一切代價地贏得市場,且總是將“一山不容二虎”的這句話掛在嘴邊。
麻煩始於今年 2 月,即收購 Phillip Morris 兩個月後,煙草巨頭奧馳亞集團又斥資 128 億美元買下瞭 Juul 35% 的股份。
去年,為瞭避免受到聯邦政府對調味型電子煙展開的審查、以及向公眾傳達所謂的善意,Juul 幾乎關閉瞭所有社交媒體營銷,並撤下瞭零售門店裡的果味煙彈,稱其隻會在網絡渠道銷售(不過本月也已經下架)。
與此同時,Juul 仍在銷售薄荷口味的煙彈。因其被歸類為薄荷醇,而不是調味型電子煙。
根據 Breja 的訴狀,在水果味煙彈從商店下架之後,薄荷味煙彈在 Juul 總銷售額中的占比,從去年 9 月的 1/3,躍升到瞭今年 2 月的 2/3 。
需求增加導致瞭供應的短缺,且一時間難以補足,結果 Juul 後來采取瞭令人智熄的操作。
2 月份的時候,分銷商將擺瞭一年的煙彈退回給瞭站點,但 Jull 聲稱還有至少一年才過期,隻是建議經銷商告知客戶盡快使用。
然而轉售的時候,Juul 並未如 Breja 建議的那樣,在包裝上標註有效期。次月,Breja 在一次執行層團隊會議上獲悉,Juul 有一批薄荷味 電子煙油 被污染。
訴狀中提到的數字為“大約 25 萬件”,相當於有百萬個煙彈被送往零售商。盡管尚不清楚煙油的污染程度,但 Breja 還是向主管建議發起召回、或至少向公眾發出警告。
作為回應,據稱已離職的 Boss 告訴 Breja 要記住對公司的忠誠,同時 Breja 獲悉已從供應商那裡追回瞭 700 萬美元。
最後,Breja 要求陪審團審議此案,但有關電子煙是否是導致嚴重疾病的最大隱患,仍有待進一步的調查。
電子煙油

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