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In the beginning, launching an online gaming site is a difficult project that requires a lot of eagerness, knowledge and funds. The casino will need to deal with financials and excitement by yourself, however it's better to work with specialist web developers as well as legal advisors and gaming software suppliers who understand the specifics of business of gambling and understand how to set up a project successfully and achieve its goals.
In this article you will find an excerpt of guidance and tips from these specialists, which will guide you on the steps to create a webpage specifically for an online casino newcomer to gaming market, to get the interest of the players and get a license for it.
1. The choice of jurisdiction and license
To obtain a license, this should be your first goal, because the laws of every country that permit gambling require it. Once you have a license, you will need to open account with banks and trading companies in order to establish contacts with payment service providers, and then buy games' contents. But without a valid license then you'll be unable to make your site visible and draw in users.
United States federal law permits state-owned online casinos to be licensed. New Jersey, Pennsylvania, Delaware and Nevada have already begun to issue official licenses for online gambling for their residents. A number of other states have legalized online betting on sports but none of them have legalized online gambling casinos (Mississippi, West Virginia, Rhode Island).
If you're outside of the United States, use this interactive map to find out which areas you're allowed to apply for the license you need. Select a city based on the following aspects:
The target user. Ideally, you need a permit from the country in which you're aiming in terms of the main target audience. This will improve the confidence of the actors and prevent obstacles due to conflicts in their laws in the country of business and also the country in which you have obtained the license.
Licences throughout the USA, Canada, Great Britain and EU countries will assist to earn the trust of major players, as authorities and laws in these nations are more trustworthy than offshore zones.
Taxes and costs. The cost of an HTML0 license in the EU is at least a tenth of a centimeter higher than the cost in offshore. For example In Austria, Switzerland or the UK licensing costs start at 350 thousand dollars. In contrast, there is a license in Costa Rica from 15 to 50 thousand dollars. Taxes in developed countries are also an order of magnitude more expensive.
In addition, when creating your site for online gambling, the site owner have to be aware of the licensing rules of the country you've chosen to play in. For example that in Curacao the requirements for licensing are the installation of an exclusive server within the country. Each casino transaction will pass through it, which will permit you to control your turnover (important for taxes) and stop financial crime and terrorist financing.
2. Choosing a casino software provider
Gambling software is the core for your web platform. Your site's reliability, speed and security of your website depends on the software's performance in a variety of respects. Additionally, it's using it that you will manage the operational activities of the online casino's site. It will help you report on game content, paying and accounts, as well as marketing tools and many more.
The choice you choose from three choices:
The development of fully custom software can range from 300 thousand to one million dollars. The higher cost is borne because you will have full control over the base code, the game process and all the programs used. Furthermore, you own copyright on the software and you do not have to pay royalty fees or additional fees to the software developer.
Sublicense models of the licensee's existing one is cheaper - from 15 to 60 million dollars. By using this model, you'll have to take on the entire process of marketing and bringing people to your online casino. This can simplify the design and administration of the site However, you'll have to pay a set percentage of your profits monthly to the software company.
No matter which path you decide to take for your gaming business, the software used by the website must meet the following criteria including integration with secure and popular payment gateways, access to a range of gaming materials such as CRM services and speed.
If you choose to use a model which has a sublicense should pay attention to the method used to calculate. Software vendors can either charge a one-time charge and immediately give you access to source code or they can charge a monthly fee (Net Entertainment, Playtech.com and Micro Gaming charge as little as 10,000 euros per month, with at least 15% of royalty payments). Certain vendors will offer free software, however they require that you use their games and pay them a commission on the profit they bring.
3. Get a thrill from a lively gaming experience
When choosing games for your
online casino,
you should be focusing on your games' popularity for players on other platforms, the variety and accessibility to integrate games.
In terms of integration for integration, you must have content that is easy to integrate with it's software on your website through API. Where API (application programming interface) is an assortment of IT methods by which third-party software integrates into the production process. The efficiency, reliability and security of games and financial transactions depend to the integrity of the integration.
For the sake of diversification, online casinos offer users the possibility to play casino gambling, roulette games popular bingo, slot machines, etc. It is also possible to add the possibility of betting on sports.
If you're uncertain the games you want to select for your online casino, consider the following questions:
Do you plan to launch an online casino that has classic games or is it better to revitalise the gaming process in offering users updated versions? For instance, gambling that resembles video games (slots lotteries, slots) also known as fantasy sports or slots based on the most popular series, films comics, cartoons and book universes are currently extremely popular.
Do you plan to connect a live casino? Many online casinos employ live streaming in order to enhance the casino experience by making users feel they're playing a real game, instead of running a pseudo-random algorithm.
What about sports betting? According to a Zion report, this market is expected to grow to $150 billion (100 billion dollars in 2017) by 2024. This is an increase of 8 percent over the next 5 years. Most of the growth will be on the side of esports or virtual betting as well as fantasy sports.
Will you accept Bitcoin, Ethereum, XRP as well as other cryptocurrencies? Many players consider cryptocurrencies as safer and more private ways to pay, and that games based on blockchain and smart contracts tend to be more secure for ensuring payment security and fairness. But there are issues with it, for example there is a lack of knowledge among players on how to properly keep cryptocurrencies(hot wallet vs cold wallet).
Do you plan to boost player participation by including tournaments as well as live player statistics, live chat and bonuses specifically for players that play on a regular basis? Studies have shown that such features increase the profit of online casinos.
What is the mobile gaming experience like? There is evidence that shows that players are increasingly using mobile devices to access online casinos. Additionally it's far easier for advertising agencies to draw new players using promotions in mobile apps rather than advertisements in browsers.
4. The perfect UX or UI design
The design of your online casino's appearance is the primary aspect that players are paying attention to. The size of your profits depends on how pleasing, easy and welcoming it will be, so be sure to pay attention to UX / UI design. Here are some of the most important practices you can follow:
Simplified and easy to understand. Users must immediately understand what to do in order to begin playing: open an account, refill the balanceof their account, review or see available games, and make bets. Do not overload the appearance on the site with an excessive amount of interactive elements, GIFs and video inserts. They are not just slowing down your site, but they could also turn off users.
A specific audience to target. Check out the screenshot of the 777 casino interface below. It's like saying "When you visit our site, you are going to Las Vegas - the mecca of gambling." For those who live in the USA, Canada and Mexico It's a romantic image that evokes pleasant feelings and the anticipation of an exciting journey. The design of your website should be designed to offer similar experiences to those who you are targeting.
Speed of download. The site should be loading within 3 seconds. If it takes longer the risk is that you will lose users and being dispositioned in search results. To avoid this, do not use an excessive amount of animation. Also, do not activate your video once the viewer is hovering over it. Images must also be optimized to be sized.
Responsive Design. If you want to create an online casino it is recommended that you immediately enhance it for mobile devices, regardless of whether you already have an app for mobile. This improves the appeal of your site to search engines and will attract more players using smartphones and tablets.
5 seconds rule. Numerous studies suggest that you are only given 5 minutes to describe unique offerings the users who visit your website. Yes, you are an online casino, it's obvious but what is it that sets you above the rest, which reason should the gambler select you? It is important to understand this immediately upon arriving at your site.
According to various studies, there are only five seconds to present unique promotions users once they have landed on your site. Yes, you're an online casino, that's obvious but what's what sets you out from the others? how can a player decide to choose you? The player should be aware of this when he first arrives at your website. To ensure this, you should take a responsible approach when selecting an agency for web design.
5. Connection of payment gateways
When designing an online casino website it is necessary to ensure it has the many different ways of depositing and withdrawing funds in a way that is feasible, because each person prefers using the usual payment systems. One person uses Visa as well as PayPal and another uses Bitcoin or Bitcoin, etc. If a casino player can't recognize the platform they are using on the site There is a chance that he will leave for another casino.
Similar to games, when selecting a financial services provider, you have two options: to work with every provider individually or use the services of aggregators, with which you can connect numerous payment gateways with one agreement.
From the standpoint of efficiency, it is better to work with aggregators because it's quicker in terms of efficiency, less complicated and more profitable as they receive more favorable terms from banks and payment gateways due to the volume of transactions. Here is a list of popular aggregators-providers of payment services working with online casinos:
Visa or MasterCard. The most widely used payment method. They operate in more than 190 countries and have agreements with almost all payment systems and banks
PayPal. The most well-known online payments system that is utilized by millions and millions of people all over the world. A lot of casinos offer this payment option for players because it's quick and secure, as well as allowing anonymous transactions.
"click2Pay". A convenient service that reduces payment processing to a single step. There are some restrictions in countries, including The United States. Funds are debited before being withdrawn into an account at the bank.
Neteller. It works in more than 160 countries. can directly transfer funds to your bank account. https://bitdesignweb.com/ requires the 6-digit code to validate the entire transaction.
Webmoney. It is popular in the CIS countries. There are many advantages to it, such as it has a number of partnership agreements between local payment companies and banks are noted, of the minuses - among the most complex I / O algorithms.
Skrill. The payment system is available in nearly 185 countries. It works directly with banks' accounts. Simple and straightforward method for withdrawal and depositing of funds.
It's important to establish relationships with individual providers if your targeted audience requires a mode using a payment system that traditional aggregators do not offer. In the case of example, you're looking for integration with a unfamiliar cryptocurrency or bank, or are talking about an exotic type of payment like paying with a SIM card. Furthermore, a significant moment when creating casinos is selecting the top web developers.
Here's my website: https://bitdesignweb.com/
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