Notes

How Personalized Music May Enhance Your Game
Does a person who's not familiar with gambling or doesn't like to play in a casino, have any influence on how he plays? This was a question asked by participants in a recent study. The results demonstrated that non-gambling individuals have no influence on game results, at least in regards to the random chance component of casino games. The results were recently published in the Journal of Applied Psychology. Here, aimed at exploring the effect of casino-related noises, alone or with another player, on gambling-themed behaviors.

The study consisted of two experimental procedures. In the first, people played a digital blackjack game under conditions where a red light signaled a hit, and a green light signified a re-spin. After seeing the result of the spin, which always resulted in a loss for the player, they were instructed to put in a room and wait for the red light to appear again. Surprisingly, given that the visual stimuli had little effect, the people really entered the area with a greater risk of gambling and spinning the reels more than usual.

In the second process, people were exposed to casino-related sounds while sitting in front of a pc. The sounds consisted of a collection of high-pitched, digitally-soft synthesized sounds. Upon hearing the noises, the participants were asked to complete a gambling task. The results demonstrated that the Tempo music helped increase decision-making response time. That is, people who listened to the rapid pace music made more decisions faster and more consistently than those who didn't.

Why did this occur? In both processes, participants had a choice between playing decks that had a higher amount of red light/green light and grey or blue light/red light. In the first decision-making task, the Tempo music distracted participants from considering decks with higher colours, such as red or black, while in the next decision-making task, participants were aware of decks with higher colours, including black, due to the tempo music. Thus, the researchers found that while the Tempo music distracted participants from considering their cards, in addition, it distracted them from choosing the most advantageous decks.

In a third experiment, participants were placed in a different room and told that they would be playing with a"virtual slot machine" and would have to select a number between one and twenty. Before the beginning of the experiment, they were taught that the secret to the game could be random. Following the simulation, they were nonetheless required to pick a number. Surprisingly, the experimenter cautioned that winning would be determined by the effect of the Tempo song on their decision-making procedure. Thus, the objective of the experiment was to determine if players would be more prone to gambling when subjected to a certain melody, versus an abstract or unchanging rhythm.

The results showed that participants did really gambling better in simulated casino conditions when exposed to the Tempo tune; however, the researchers were careful not to imply that the Tempo melody had any real influence on their decisions. The reason is that, in this specific case, the effect of the Tempo music on participants was not a real experiment with a control group. Therefore, it is unlikely that these results can generalize across all casino games. However, the findings do corroborate previous research showing that some songs can influence or distract players while playing a card game, whatever the game in which participants are participating.

Overall, the researchers conclude that they have provided strong evidence that people respond to tune choices based on their moods and personal associations with the tunes. Moreover, we could draw conclusions from the current study about how casino managers can effectively use music to improve their casino games. The present findings indicate that managers should consider using personalized music and not just a generic casino tune for instructional purposes. Additionally, if managers already have personalized tunes which have been used effectively in the past, they could use these songs during live casino gaming to make certain that players experience a greater sense of play and have a greater awareness of their own actions at the desk.

Although there are lots of ways that we can manipulate sound and sounds in our environment, music can't be easily controlled like colors, odors, tastes and scents. But, we could still use our brains to maximize our odds of winning and minimizing our losses. In essence, we need to understand how to read the cues that the human mind provides. When we see that a specific sound or note generates certain emotional responses in humans, we can use that information to our advantage. This applies not only to casino games but also to other human endeavors, such as going to work and studying.
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