Notes

Plan Your Offer Stack

For many people the goal of preparing a webinar is by using it as an advertising and marketing tool. When you happen to be running an internet sales presentation in promoting your products you are going to need to end your webinar with an offer.

There are two basics ways that you can try to add value to your product or service inside minds of customers.

The first could be the 'price drop', in which you start your product at a high price and then lower the buying price of the product or service.

The second will be the 'offer stack', that you present your products in phases, giving each stage a worth. Then, when you've got established an increased cumulative value using this 'offer stack', you can lessen the price.

Price drop will be the favorite marketing technique of the 'big box' chains of stores like Wal-Mart. They start with a price which is relatively high after which slash the together with heavy advertising. Price drop utilizes these chains because they buy large volumes of product in a discounted wholesale price and they're in a position to move many, many units. Therefore, they just want to make an extremely small profit on each unit of product. Unless you plan to hold the sales volume of the operation like Wal-Mart, another option will be better in your case.

The offer stack is an advertising and purchasers technique that builds your product or service up by valuing each portion of it so that you can end up with a high value for the merchandise. It can then be offered at a lower price and yes it looks like a great deal.

Let's imagine that your organization makes 'widgets." You have eight kinds of widgets and each widget was designed to perform different and useful function. During your webinar you describe each widget also it's usefulness for your audience and provides it a worth; let's say $100. As Livestream Sydney introduce each widget you happen to be 'stacking' a layer with your offer stack. At the end of your webinar you provide you with the price for that package of eight widgets; $200. This looks like an unbelievable value to your audience when you have built the need for the product approximately $800 ($100 per widget) of their minds.

This technique also is very effective for promoting goods that don't have built-in, intrinsic value. Educational and online classes, how-to materials and earn- money-on-the-web courses are all instances of these. By stacking the need for what individuals will become familiar with; and also make money from whatever they learn; it is possible to create an extremely high offer stack price. Then when you present all of them with the cost of the merchandise after the webinar they shall be of the perception actually obtaining a real bargain. That's the way you make sales.

Let's summarize the fabric that we've just covered.

There are two basic means of making customers think that they are getting a bargain to make them wanting to purchase a product.

The first may be the price drop. It is utilised by large store chains and is not effective for small vendors or people selling items lacking any intrinsic value.

The second technique could be the offer stack. This functions adding value to your product or service during your webinar. You tell your audience what value of each a part of your product or service is worth, building your offer stack. At the end of your webinar you offer the product with a lower price as opposed to offer stack. Your audience will believe that they are on offer a great deal and should be motivated to purchase your products or services. Make those sales!

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