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AdWords Basics - How AdWords Works

<p>Google AdWords is an internet marketing platform developed by Google, in which advertisers bid on keywords to display short paid advertisements, product offerings, service offers, or informational videos to internet users. The bidding can be done directly through a Google ad server, or through an ad publishing network such as Google AdSense. It can display ads both in sponsored results of search engines such as Google Search and on non-sponsored websites, apps, and video. The amount advertisers pay for each click is displayed in real time, while the ad shows on a user's desktop, laptop, tablet, smartphone, or other device where it can be viewed.</p>
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<p>A pay-per-click campaign can be launched with a minimal investment. A campaign's success depends on finding relevant keywords and using them effectively. This requires careful research on what people are searching for online. Keywords can be found through several ways, such as using Google's keyword tool, by conducting surveys of the internet's top searches, or by employing complex keyword extraction techniques. In addition to using keywords, the web page that the ad displays should be properly optimized to attract visitors and increase the chances of visitors clicking on the ad.</p>
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<p>Google AdWords allows advertisers to create both pay per click and cost per click campaigns. With the former, an advertiser only pays when a visitor makes a click. click-fraud campaign targets advertisers who run dishonest ad campaigns. A popular example is an Australian sex party ad that showed a young woman in a skimpy outfit, along with text that read &quot;You want to be my sexy little trickster?&quot; This text went along way in ruining the credibility of legitimate pay per click campaign.</p>
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<p>To prevent pay per click fraud, Google limits the maximum bid amount an advertiser can ask Google AdWords to charge for each click. However, Google AdWords has also implemented quality score limitations that make it difficult to obtain the lowest cost per impression. For example, if a user bids $0.00 for one quality point, Google limits this particular bid amount to one cent. Google AdWords also restricts the maximum bid amount an advertiser can ask for in its PPC program.</p>
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<p>Let s look at an example of how online advertising is being used to draw attention to an ad campaign. One of the most important factors in getting online traffic is the selection of relevant keywords. These keywords are what online advertisers use to target their audiences. By selecting relevant keywords that accurately reflect the content of the websites they are targeting, internet users are more likely to notice ads. But, let s take a look at the way Google AdWords is used in order to determine relevant keywords.</p>
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<p>When an advertiser conducts a search for keywords related to his/her online business, Google looks for these keywords in internet searches. It looks for these words in sites that contain these words as well as in advertisements posted on other sites. Sexy baccarat of a word to a site is determined by a number of factors. One of these factors is daily budget. Each day, a set amount of money is allotted for each click through and ad placement using Google AdWords.</p>
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<p>Once a keyword is found, a searcher can search Google for more information about it. When a user searches for a related keyword, not only does Google want to know the exact phrase that coincides with his/her search, but Google also wants the searcher to get the most relevant result possible. In this way, Google AdWords works. If someone searches for a term like acne treatment, then a person might see ads for acne treatments, acne medications, natural acne treatments, etc. If สมัครสมาชิก /she likes any of these ads, he/she can click on one of them and be shown an advertisement for that term.</p>
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<p>So far, so good. But if someone clicks on one of these ads, does he/she get the best value for his/her investment? That's another subject for another article. But for now, let's assume that Google AdWords delivers what it says it will. Following the basics, each keyword appears in relevant landing pages (search results) and gets a quality score based on the searcher's click through rate, frequency of click through, and cost per click.</p>

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