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What is Google's New Social Impact Algorithm?

As part of Google's plan to increase its share of this social media platform market, Google has been testing a brand new feature on its Google+ platform. This is one strategy Google is using to gain a stronghold in the rapidly expanding social networking world. Google+ now lets you create a page in Google+ that supports your online business. You can also share posts from your Google+ page with people on your social networks. Google claims this new social feature will let you "easily connect with business partners and consumers".


If you have an account on Google+ and use it often, this might surprise you. If you are active on any of the main Google+ communities, you might have noticed a new feed showing up on your right sidebar. This has all the appearances of Google Alerts (which you can also set to show updates from specific keywords). With this new functionality, you can get the latest Google news feeds delivered directly to your right sidebar when you visit certain pages.


You might be wondering what else this new functionality could mean for your online marketing. It might surprise you to learn that Google is planning to expand the Google news section to include more niche topics. These topics might include consumer reviews of certain products or services, upcoming government or industry developments, environmental news, and more.


The new content might seem a bit incongruous at first. After all, who would want to read about government food policy or how an iPhone skin cream might improve your skin? However, it's part of Google's plan to provide more useful content for users. For agency , you may not have been aware that in the past year, the Federal Trade Commission introduced rules regarding what information advertisers can use on their sponsored search results. Now, people will have to give more context to their searches, such as the type of site that they are searching for information on.


This will definitely add another layer of social impact to the overall search experience. For example, if you are a health and fitness lover, you might be upset to see news about organic foods and weight loss being shown in search results. But, if you click on the link to the related article and find out that there is helpful, informative information about the topic, you might be more likely to follow the links and visit the site to learn more.


This new feature also ties in with Google's recent updates to its other major properties. For example, in April, the company announced that its instant news reader would include a blogging capability. Now, instead of just reading articles on the home page, you can now blog about current events. In addition to this, Google has also announced plans to feature YouTube video in its News Feed. Now, even if you aren't following someone on Twitter, you might still catch their latest updates through your RSS feeds.


The social impact of this new algorithm really comes down to two things. First, it eliminates a lot of clutter from the search results. By removing the noise, Google allows people to focus on the content that matters to them. So, instead of seeing hundreds of search results for the same information or term, you will just see one or two that are relevant to the person you are looking up information on.


This, in turn, makes the content on the site more valuable. As agency , it is also likely to drive more targeted traffic to the site, which will increase conversion rates. All of this equates to increased profits for businesses that understand how to leverage the power of social media. Google wants to make sure that they are providing the most relevant content available to their users. They are doing so by focusing on trends and influencing behavior through the rankings and sharing tools on their platform. These changes will not only give businesses an edge in marketing but also influence consumers to take a more active role in their own marketing.

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