Notes

The Importance of Creative Partnerships for Start-Ups

Creative Partnerships is a professional independent, integrated, full-service marketing agency , specializing in social media, brand building, interactive communications and public relations, having offices in Los Angeles and Staunton, CT. It has been at the forefront of strategic client alliances for over five years. The agency was founded by Executive Vice President Bruce Geller and Marketing Manager Lisa Wheeler. The company prides itself on its ability to help client companies leverage social media and other online marketing resources to build communities and fan bases. In addition, it works with small businesses and solo entrepreneurs to increase their visibility in traditionally unreachable markets.


While there are many types of creative partnership opportunities, the most common ones are: A Good creative partner will bring an expertise in one or more areas to your company. Creativity should be balanced with experience and proven methods. The art director can help you design and develop the look of your website, including the copy and graphics, as well as create the layout and architecture. They should also have experience working with the search engines and understand how to optimize content for the search engines.


A Good creative partner can bring great value to your company. Look for creative partners that are networked and are willing to work with you in groups or in one big project. They should also understand the importance of the social media space. This is where your new friends are! The agency should be able to offer you access to the top social media sites and have the wherewithal to use them effectively for maximum impact.


Creatives are usually paired with marketers in the same area or industry, who have experience and knowledge about the challenges your business faces. They can be a great partner in problem solving and expanding the reach of your brand. Creative partnerships create a synergy that increases both companies' potential for growth.


A creative services firm is a little different from a creative partnership. They typically come in after you've done the research and the business is basically done. The firm will come in and do a comprehensive analysis of your market space, your competitors, your strengths and weaknesses, and most importantly your best prospects. They will then develop a marketing strategy specifically tailored to meet your goals. Partnering with these types of firms can be a little bit like taking on a full-time job.


It's important to keep the relationship professional and to avoid any appearance of impropriety. A good creative partner will come with some expectations (most likely spelled out in the agreement) regarding the nature of their relationship with you and will stick by those terms. If you know you're going to be spending a lot of time with each other and that there will be a lot of brainstorming involved, it can be easy to lose sight of those expectations. A good partner will work with you on several different levels-as a mentor, as an advisor, and as a creative partner. By maintaining your standard of quality work, you'll find that you're able to spend more time focusing on the artful aspects of your work instead of trying to figure out the logistics of getting the project done.


A creative partnership may be a great solution for you if you've already established a working relationship with someone else. This will give you some leeway in working together without having to worry about their feelings or their need to get something done without your input. Working with a creative partner also allows both parties to take the necessary risks to be creative and build a stronger, more mutually supportive relationship.


If you have a friend, relative, or business colleague who's currently in the creative services industry, you should definitely have them help you find creative partners. Many talented creatives don't get to be noticed because of their shyness or because they're afraid to put themselves out there. Many creatives also don't get helpful feedback from friends and family because they are too embarrassed to ask for it. If you are working in a social media world, such as on social media sites, YouTube, blogs, etc., are open and vocal about your services is a must. And as your creative partner, you can offer constructive social media feedback as well.

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