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Google Social Impact: How Will Content Marketing Be Affected?

Google recently announced a brand new program known as Google Social Impact. This is a marketing initiative which will enable you to utilize your Google+ account to market and connect with your target audience. In this article we'll take a look at how this could benefit you, the webmaster or blogger.


There are a number of reasons why this service may intrigue you. If you are an internet marketer or someone who promote online businesses you might be looking for some hints or read predictions about what's in store for the future of social media. For example, Google recently announced the update which will allow iGoogle users to receive search results from third party sites directly on their Google+ pages. This feature will likely appeal to those who are more interested in curbing their Google search related expenses. You can read predictions about where this new innovation will ultimately lead us by visiting Google's website.


What many bloggers do not realize, however, is that there is also a strong likelihood that this product or service will fail. Google may very well have found a way to duplicate their social ranking game for the web but it will take time for their efforts to pay off. While their stated goal is to gather the world's information and then aggregate it in order to serve it, they still have a long way to go to become a true leader in the field. As we've seen with other experiments such as Google Buzz, Google is still dependent on its massive amount of power and traffic flowing through their sites. The release of Google+ gives them an even bigger opportunity to spread their influence to a wider audience.


Google is in the process of trying to find a way to get more users to join up and sign up for their services. Many experts speculate that they would have to do something drastic or they will simply fall behind their competitors who are already enjoying a significant edge in terms of brand recognition. If they were to implement a social community based service such as Google+ they would need to come up with some exciting and unique feature that would entice users to sign up and join. The only way that they could accomplish this is by coming up with a way to attract the attention of their already established and savvy users.


In doing agency , they would have to share the wealth and give out incentives so that they would continue to develop the programs to make their content better and more interesting to users. For Google, this would be a great opportunity to step into the competition. The question, however, is whether they will be able to accomplish this or if they would just be another company looking to join the growing list of websites that have been successful because they have found new ways to attract attention and share valuable information with their users. To help determine this, let's look at how this company plans to take advantage of this concept.


agency of Google's plan is to make the most of multimedia content. They have been successful with their current site, and they do have plans for other upcoming endeavors. They could begin offering a sort of media experience to their site by offering to feature short videos that can be shared with others. Then, when someone searches for something related to the video that you have embedded, it could bring up additional results from different websites. This way, instead of just displaying normal pictures and content, this social sharing service would allow you to provide your users with interesting facts and even videos.


In order for this to work though, you would have to update the video on a regular basis. You also need to add in the ability to share with your friends through the various social impact sites that you are already using. You may think that this sounds like a very complicated process, but it really isn't. You will only need to find an affordable service that you can use on a monthly basis. When you sign up for this service, all you have to do is provide your users with a link to share with their friends. It really couldn't be any simpler.


With this, you can see how Google has taken content marketing to a whole new level. They are opening up their network to include more people than ever before. If you have a website or a blog, you can take advantage of this unique opportunity to expand your reach. Just imagine the opportunity that you will have to give your customers in the social impact arena. They will no longer have to search for you through search engines. Instead, you will become the first place that they will turn to for all of their content needs.

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