Notes

SEO Tools to Increase Your current SEO Optimization Efforts

Will you be completely clueless when it comes to SEARCH ENGINE OPTIMIZATION Optimization?


No matter if you are a professional webmaster or a complete newbie, you have probably noticed the great wrestle that comes with increasing your search engine ranking placement or SERPS, if your great. The problem is that there are SO many different SEARCH ENGINE OPTIMISATION Optimization strategies being defined all over the web that it is difficult to know which ones to choose. Therefore i'm here to solve this problem for you. I am going to walk you through the proven step by step process of vastly improving your SERPS.


Step 1: Figure out what exactly keywords you want to optimize regarding.


It is important to figure out which keyword phrases to optimize for before you start your SEO optimization work. You will want to pick out two or three keywords and key phrases that you want your website to rank high for. You can find great keyword phrases by using Google AdWords: Keyword Tool. Just search Google for Yahoo keyword tool and enter in often the keywords that you are thinking about maximizing for and this program will disclose the previous months search volume for those specific keywords. This kind of SEO tool will even provide you with alternative synonymous keywords that you could choose from. I recommend choosing a search term that has had at least twelve, 000 searches in the last calendar month. I know you may be thinking really want to optimize for the keyword who has the most searches during the calendar month? Well, the problem with this technique is that the more searches this keyword phrase gets, the more rivals there are who will be enhancing for them. The more competitors, the actual harder it will be to list for those specific keywords. Because of this , I suggest choosing to optimize for a less competitive search term at first. Once you have succeeded on this less competitive keyword phrase, your own traffic will increase, thus boosting your Google merit, and in turn making it simpler for you to rank well for more cut-throat keywords later.


Step 2: Assess Your Competitors On-page Optimization.


You really need to go to Google and do a search for your keyword terms. Make sure you are not logged into Google when you do this search, as it may change the results. On the serp's page you will want to analyze your key competitors sites (i. elizabeth. the top 5 results). The following is a step by step manual of how to perform this study:

Check the page rank of the web site that you are trying to outrank. You can find several different page rank checker applications by going to Google and looking for page rank checker. If the pagerank of the top 5 sites is below a page list 5, you may have a good potential for out optimizing them. If your page rank is 6 as well as above you might want to try enhancing for a different set of keywords and phrases, as a page rank of some and up is VERY good and could be hard to beat.

Go to the site that is ranking high for your keywords, start from site 1 along with work your way down by site 5. Once for the page, click the view option at the top of your browser then click Page Source. When this new screen pops up click on the edit button and then click find.

Search for the page's title tags. Once you find them, see if the keywords you will be analyzing are included in the competitor's title. If they are, that's okay; you can add them to your web page title as well.

Search for h1. You are looking to see if the site features your targeted keywords within their h1 tags. You may want to make an effort to search for h2 and h3 tags as well. If they don't the keywords in the h1 tag this is an advantage to your account because you can add them to your personal header tag.

Now lookup the page for your keywords and phrases. You will want to see how many times the webpage has the keywords outlined on it. Make sure to analyze the amount of times the keywords tend to be listed on the page in regular font, as well as, bold, italics and underlined. Make sure your compose all this information down in order to one up your competitor together with your on page SEO optimization.

Verify if the keywords are listed in the first 25 words of the page and the last twenty-five words of the page.

Your own on page SEO optimization technique:

You will want to make sure that your specific keywords are listed in your own personal title in a way that reads effortlessly.

You will want to use your main search phrase in your website description 2x also in a way that sounds organic.

You will want to include your targeted keywords in your Meta tags.

You really need to add your main targeted key terms in h1 tags near the top of your web page.

Make sure to checklist your keywords once throughout each paragraph on your website. Also, try and use the key phrases once in italics, once in bold, and once underlined throughout the page. - For the most part, only use your keywords the moment each paragraph. You don't might use the keywords too many occasions as this can result in a negative effect on your SERPS. Google will see this ploy as key phrase stuffing.

Try to make it or perhaps something main keywords are indexed by the first 25 words of the webpage and the last twenty five words of your site. The trick I use to make sure the keywords are in the last twenty-five words of my web site is by adding them to the copyright portion at the bottom connected with my pages.

Now, I have to make it clear that on page optimisation is only a VERY small element in your SEO optimization campaign. On page optimization will only support your SERPS if you appropriately conquer your off site optimization efforts, just on-page optimizing will not dramatically raise your search position.


Step 3: Assess Your Competitors Off page Search engine optimization.


Now you will want to check the away from page optimization tactics that the competitors are using.


To do this you should analyze the number and top quality of backlinks that are linking to the your competitor's site. You can search for the number of back links a website has by using Google as an SEO tool. Visit yahoo. com and lookup using this format: Link: http:// www. yourcompetitorswebsite. com. This kind of search will show you how many of the websites pages are indexed by Google, giving you an improved idea of how often Google appointments the site, as well as, the number of throughout links or backlinks the site has pointing on it.


Now for the time consuming aspect; you will want to determine the quality of web page that are linking back to this page. Here is a list of some things you should look at when determining the caliber of the sites backlinks:


The Page rank of the page linking to the site (i. e. www. website. com/pagelinkingtowebsite).

The pagerank of the main URL of the particular page linking to the site.

How many times the webpage uses the targeted keywords in:

The title of the web page (i. e. in between it tags)

In any h1, h2, or h3 tags -- In the main body of the web site

How many times the key phrase shows up on the page in regular font, as well as, with bold, italics, and underlined.

After analyzing the back-links of the top five competitors while using mentioned SEO Tools, you really need to choose some of the same premium quality backlinks that are linking to the competitor's site that have the correct characteristics (i. e. accurate category, onpage keywords, and so on ) that will make an impact on your SERPS.


Once you have preferred your targeted link spouses you will want get there whois details i. e. who owns the site. You can find this information by going to whois. com and doing a search using the site address.


After getting the webmasters email, you really need to write them a correspondence asking them if they may well consider exchanging links with a person. Make sure that you already have their site link on your website. Provide these individuals the address where they could see their link. Let them have some kind of incentive for backlinks back to you. Be creative, trying to make sure the letter appears somewhat personalized. There is nothing a new webmaster hates more than receiving a letter that is painfully universal.


I will say it yet again, as it is VERY important. Give the marketer a reason to link back to you personally. Emphasize What's in it for the coffee lover if they link to you (i. e. you believe your site will be a great resource for their end users or something of that nature). At first you will get more no's than yes's but do not get discouraged, this is the case for brand-new web owners and it will obtain easier as your website age groups.


Now, I know this seems like A LOT to analyze manually, consequently for anyone that is interested, I would really prefer to introduce an amazing SEARCH ENGINE OPTIMIZATION tool that can completely preset this process for you.


This program provide you with everything you need to analyze your competitors backlinks and facilitate your link building campaign.


Here is a list of a number of the options this SEO Instrument has to offer:


You can analyze often the backlinks of any website. This analysis will show you:


You can choose to search for prospective backlink associates using different criteria which includes: using a competitors website to locate links, using a keyword to discover links, finding link directories with a specific category, and more.

Every one of the links pointing to the site, with the exact address of where you can find the link.

The PUBLIC REALTIONS of the page the link is definitely on - The core text used - If your link is do follow or no follow

If the site continues to have the backlink, sometimes backlinks will show up (especially inside yahoo search) on internet pages that no longer house the web page you are analyzing. This happens for the reason that site may have had often the backlink when it was previous crawled by Google, but since of right now the link is not really on the page.

It will examine the density of the major keywords used throughout the web pages that house the back-links.

It gives you the ability to increase your own keywords that you want to analyze the backlinks for, often the keywords you choose will be tested for:

* Prominence on the word on the webpage housing the url


* Link density


1. Link prominence


* Keywords in h1 & h2 tags


* Keywords from the Meta tags


You can do a search that will tell you how many within your pages or a competitors web pages are I indexed in all the search engines, indicating how often the actual Google bot visits the positioning.

You can do a search to see where you stand ranking for your specific keywords and phrases. This feature is especially valuable because a lot of SEO situation checkers only check the first 100 results and you may not be listed in the first 100 effects during your beginning efforts. This particular tool will show you exactly what placement you are be it number 1 or maybe number 800, which is incredibly helpful in monitoring your SEARCH ENGINE OPTIMIZATION optimization progress.

It lets you search for possible authority sites (meaning high value websites that are specific to your websites category) that you may be able to get a link from.

They even provide you with a peice submission tool that will distribute your articles to different article submission sites automatically.

This is just scratching the surface of everything that this kind of incredible SEO Tool is offering. This program has GREATLY reduced the moment it takes for me to analyze a site and figure out my plan to outrank them in the SEARCH PAGE RESULTS.


So , I have covered on page and off page marketing SEO Tools that, in case used properly, will help you outrank your competitors. I hope that you have found this page helpful and I wish you the best of luck in your SEO optimization efforts!

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