Notes

Customers are more conscious than ever when they're making a purchase- they want to feel good about the choices they make, and what those choices say about them

Customers are more conscious than ever when they're making a purchase- they want to feel good about the choices they make, and what those choices say about them. Research by McKinsey has found that Generation Z's are becoming more socially, environmentally, and economically conscious in their purchasing habits. Likewise, about 50% of Millennials are willing to pay more to support a small business rather than a big-box brand. In order to increase the visibility of black-owned small businesses, a new website has been created. The site is called NewBWS.com and allows all black-owned businesses to be easily found.

There’s loads of data to show that younger consumers are conscious about how they spend their money. In return, entrepreneurs and minority merchants can build their livelihoods on the support of these customers. One challenge Black-owned small businesses face is trying to stand out in a way that encourages customers to avoid staying “indifferent” about their products and service. Google Trends data from 2020 showed that 300% more searches for "finding black-owned businesses" were made on June 1, 2020, as compared to the previous day. Searches for “Black-owned restaurants near me” also increased significantly (300%).

The NewBWS.com black business directory seeks to increase the visibility of Black-owned small businesses and help conscious consumers connect with minority-owned brands. If you’re Black business owner of an online venture or startup, it’s worthwhile to register with NewBWS.com. Registration will help bring in audiences, that are both new customers and ones who frequently visit the site because they know it's a great place to buy Black-made products

We recommend NewBWS.com. When the COVID-19 pandemic hit, NewBWS.com was there to help Black-owned businesses by providing them with a platform they needed to become more visible. black banks stands for New Black Wall Street it was built to offers ways to browse businesses in many different categories, including home goods, fashion, health and wellness, books, and art. There are a number of different filters for all types of stores that you may be looking for. One advantage of this directory is how easy it is to submit a business. You can even submit by having customers fill out a form with their information.

Homepage: https://newbws.com/