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Blog Site: KAO Xbar Quality Inkjet Printing Delivers Direct Mail Marketing Success<br>

The outcomes of attracting clients via direct-mail advertising can't be denied, according to Deborah Haskel with IWCO Direct.


Direct-mail advertising truths


9% action price for direct-mail advertising sent to homes in 2018


23% ROI contrasted to 16% for on-line screen marketing


81% of companies plan to preserve or boost direct-mail advertising


76% of customers count on direct-mail advertising


135% increase in reaction rate with personalization, which depends on inkjet printing


With all that mail going out, industrial inkjet printers require to take advantage of these possibilities using digital systems that produce fast, high-grade tailored messages.


Personalized direct mail


Every best technique for effective CUSTOM NAME PATCHES campaigns starts with providing a personalized message. Every person wishes to obtain mail resolved to them instead of &quot;or existing citizen.&quot; Individualized direct-mail advertising campaigns count on variable data printing, making each solicitation distinct with a name or deal. That's something countered printing can not offer.


With fewer items of mail showing up every day, that individualized offer attracts attention with glossy cardstock as well as high-resolution printing. Regarding 57% of individuals say obtaining mail helps them really feel valued.


Quality printing makes direct mail eye-catching


Significant work enters into producing a direct-mail advertising campaign Top quality at every step is essential for creating sales.


Parts of a successful direct-mail advertising campaign.


Have accurate data


Plainly specified target market( s).


Personalization plan.


Perfect copy as well as layout.


A clear call-to-action.


Success measurement.


The fantastic, individualized offer fails if the printing is sub-standard. All that effort and time can be thrown away when poorly-printed deals land in mailboxes.


Direct-mail advertising shows the brand. Today, customers are extra advanced than ever before. They understand premium when they see it. Vibrant color as well as high-resolution pictures stand out. The Kao X-BAR print component, as an example, provides high-resolution inkjet results.


Record extra direct mail company.


Industrial constant inkjet printers (CIJ) have been producing direct-mail advertising for years, yet some at only 240 &times; 240 dots per inch and also speeds varying from 300- to 1,000-feet-per-minute. It's time to retrofit aging CIJ printheads with a supercharged X-BAR print module.


The new high-resolution Samba-based Kao Collins X-BAR print component utilizing mems innovation can be easily retrofitted on printers making use of the Kodak Versamark CIJ printhead. Out of the gate, X-BAR produces 1,200 x 600 at 1,000 feet-per-minute. The cost of retrofitting with X-BAR print components supplies a budget friendly choice to purchasing brand-new printing systems.


Making custom name patches -mail advertising inkjet printing with the X-BAR offers prompt high quality enhancement for the client and a clear ROI.

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