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Blog: KAO Xbar Quality Inkjet Printing Delivers Direct Mail Marketing Success<br>

The outcomes of bring in clients with direct mail can't be rejected, according to Deborah Haskel with IWCO Direct.


Direct mail advertising and marketing truths


9% response price for direct mail sent to homes in 2018


23% ROI compared to 16% for on-line screen advertising and marketing


81% of business intend to keep or raise direct mail


76% of customers trust fund direct mail


135% boost in response price with customization, which counts on inkjet printing


With all that mail going out, industrial inkjet printers require to leverage these possibilities making use of electronic systems that create quick, high-quality tailored messages.


Individualized direct mail


Every best method for successful CUSTOM NAME PATCHES projects begins with providing a customized message. Everyone intends to obtain mail resolved to them rather than &quot;or current citizen.&quot; Customized direct-mail advertising campaigns depend on variable data printing, making each solicitation unique with a name or offer. That's something offset printing can not use.


With fewer pieces of mail arriving daily, that individualized offer sticks out with glossy cardstock and also high-resolution printing. About 57% of people state receiving mail helps them feel valued.


Quality printing makes direct-mail advertising attractive


Significant work enters into generating a direct mail campaign Top quality at every action is important for producing sales.


Parts of a successful direct mail campaign.


Have precise data


Plainly specified target audience( s).


Customization plan.


Remarkable copy as well as layout.


A clear call-to-action.


Success dimension.


The excellent, individualized offer falls flat if the printing is sub-standard. All that time and effort can be wasted when poorly-printed deals land in mail boxes.


Direct mail reflects the brand. Today, consumers are a lot more innovative than ever. custom patches vendor know top quality when they see it. Dynamic shade and high-resolution photos attract attention. The Kao X-BAR print component, as an example, provides high-resolution inkjet outcomes.


Capture more direct-mail advertising organization.


Industrial continual inkjet printers (CIJ) have been churning out direct-mail advertising for many years, yet some at only 240 &times; 240 dots per inch as well as speeds ranging from 300- to 1,000-feet-per-minute. It's time to retrofit aging CIJ printheads with a supercharged X-BAR print module.


The brand-new high-resolution Samba-based Kao Collins X-BAR print module utilizing mems innovation can be quickly retrofitted on printers using the Kodak Versamark CIJ printhead. Out of eviction, X-BAR produces 1,200 x 600 at 1,000 feet-per-minute. The expense of retrofitting with X-BAR print modules offers a cost effective option to buying new printing systems.


Producing the very same direct mail inkjet printing with the X-BAR provides immediate top quality renovation for the customer and also a clear ROI.

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