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Blog Site: KAO Xbar Quality Inkjet Printing Delivers Direct Mail Marketing Success<br>

The results of drawing in clients through direct mail can't be rejected, according to Deborah Haskel with IWCO Direct.


Direct mail advertising realities


9% action price for direct mail sent to homes in 2018


23% ROI compared to 16% for on the internet display screen advertising and marketing


81% of firms plan to preserve or raise direct-mail advertising


76% of consumers trust direct mail


135% increase in feedback price with customization, which relies on inkjet printing


With all that mail heading out, commercial inkjet printers require to take advantage of these possibilities utilizing digital systems that create quickly, high-quality tailored messages.


Individualized direct-mail advertising


Every best practice for successful CUSTOM NAME PATCHES projects begins with providing a customized message. Every person intends to get mail dealt with to them as opposed to &quot;or current resident.&quot; Individualized direct-mail advertising projects rely on variable data printing, making each solicitation one-of-a-kind with a name or offer. That's something balanced out printing can't offer.


With less items of mail getting here every day, that customized offer stands apart with glossy cardstock as well as high-resolution printing. Regarding 57% of individuals claim receiving mail helps them feel valued.


Quality printing makes direct mail attractive


Substantial job goes into creating a direct mail campaign High quality at every step is crucial for creating sales.


Parts of an effective direct mail project.


Have exact information


Clearly specified target audience( s).


Customization plan.


Perfect copy and style.


A clear call-to-action.


Success measurement.


The fantastic, personalized deal fails if the printing is sub-standard. All that effort and time can be wasted when poorly-printed deals land in mail boxes.


Direct mail mirrors the brand name. Today, consumers are much more sophisticated than ever before. They recognize top notch when they see it. Vibrant color and high-resolution pictures stand out. The Kao X-BAR print component, for example, provides high-resolution inkjet results.


Capture extra direct mail service.


view publisher site (CIJ) have actually been creating direct-mail advertising for years, however some at just 240 &times; 240 dots per inch as well as speeds ranging from 300- to 1,000-feet-per-minute. It's time to retrofit aging CIJ printheads with a supercharged X-BAR print component.


The new high-resolution Samba-based Kao Collins X-BAR print component using mems technology can be conveniently retrofitted on printers utilizing the Kodak Versamark CIJ printhead. Out of eviction, X-BAR creates 1,200 x 600 at 1,000 feet-per-minute. The expense of retrofitting with X-BAR print modules offers an affordable choice to purchasing new printing systems.


Producing the very same direct mail inkjet printing with the X-BAR offers instant high quality enhancement for the client and a clear ROI.

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