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Covid-19 has revolutionized global retail. It has redefined trends in consumer behavior and introduced new dimensions to the industry. Due to the limitation of the distance between people, shoppers shift to online marketplaces to determine the best avenue to purchase their products. For business owners throughout Singapore these important insights as well as a new strategy have emerged as a result of the Covid landscape. International trends in retail shopping have resulted in a change in the market outlook for industrial sectors. eCommerce has become a great way for businesses expand their customer reach. eCommerce platforms can be utilized to eliminate the need for physical shops. Many eCommerce platform builders even simplify the process of creating a digital store.
Digital stores were once difficult to manage and establish because of the technical requirements involved in managing and creating websites. The development and technical infrastructure that were required meant that it was impossible for a conventional business owner to set up a digital store without having the help of experienced teams of software developers or an online marketplace platform. But, the rise of eCommerce platform builders has simplified the process by providing users with an integrated development process that doesn't require technical expertise. These eCommerce platform builders dramatically simplify the website creation process through a comprehensive software for managing content, removing technical elements from the creation process and eliminate the hurdles to development.
Singaporean businesses have the chance to expand their market reach and increase their current ones through the eCommerce market. We will be discussing the best digital platforms available to businesses looking to increase their profits and diversify their operations to keep up with the latest trends.
Before we dive into those details we'll look at what is an eCommerce platform builder is , and what are the different benefits it can provide for businesses.
What exactly is an eCommerce Platform, you ask?
These tools permit you to create digital experiences that focus on the fulfillment and sales. The eCommerce platform builders give business owners the opportunity to offer their goods or services to a wide range of consumers across the globe. The platforms have advanced tools that allow you to control your products and inventory, and include integrated payment management solutions to streamline business processes.
eCommerce platforms are often compared with commerce management centers that offer integrated management options. The platforms provide total control over all aspects of digital business including inventory control and website content management. It is possible to integrate third-party management software into the platform to ensure seamless management.
There are a lot of options available which is why it is essential to know the advantages and disadvantages of every eCommerce platform builder to ensure that you are able to make an informed choice according to your specific business requirements.
Pros and cons of top eCommerce platforms
Even though there are hundreds of eCommerce platform builders on the market for you to pick from, we're providing an insight into the most widely used platforms currently. These platforms have built their name due to their features and their popularity with millions of customers and are the most recommended choice for anyone looking to begin their journey into eCommerce development.
BigCommerce
BigCommerce has grown to become one of the most renowned global eCommerce development platforms thanks to its two separate plans to cater to different customer requirements. BigCommerce provides flexible coverage plans for small companies as well as larger corporations with separate and custom options to build the ideal experiences.
It offers support throughout the process of development while ensuring that the focus is on the product to the process. The development process for websites is built around the products , with the addition of the information and links of the files in order to reduce the technical inputs required by users. The platform allows users to install applications by allowing seamless installation from the admin console. To meet the requirements of users the platform has more than 800 apps.
Pros: The platform comes with integrated installation of applications, seamless administration console management, and simpler product-oriented experiences.
Cons: Users have to search for an external company to manage domain registrations. One structured ecosystem can make it difficult to navigate.
Shopify
Shopify is an industry-leading eCommerce platform that allows easy management. The platform has established a reputation for its integrated ease of use and user-friendliness. Facebook owns the platform, which makes it simple for customers to manage promotions for their products by facilitating the connection with Facebook advertisements. This platform is ideal for multi-channel sales and includes additional tools that enable sellers to sell via third-party sellers and social media sites. The platform can provide an integrated customer support system that includes POS tools, fulfillment programs, and a platform for managing and supporting customer needs in the app.
Pros: Shopify's Facebook connection makes it easy to connect with social media channels. Shopify is a great choice for small business owners looking to increase their digital presence on Facebook and Instagram. Shopify is also a great option for businesses that want to get started without having to dive into the world of advanced eCommerce development.
Cons - Shopify could be constricting when it comes to the templates that are available for getting started. This can make it difficult for companies to set up their own brand , or to customize their platform to reflect their brand's identity and establish their unique presence online. Due to its dependence on Facebook infrastructure third-party elements could be hard to integrate into the site.
Wix
Wix offers users simple drag-and-drop development tools with customizing options. Wix provides website builders that come with integrated hosting options as well as domain registration options. This allows for simple web development. Wix offers both the free and paid options for development. The premium plan offers the eCommerce features. The platform provides the only eCommerce support that includes payment processing as well as other tools for order tracking, payment processing, and multi-channel cart abandonment campaign.
Pros: The platform provides a simplified drag-and-drop development which makes it simple for novices to set up their online store. A simplified management interface informs users about their orders and product details through the platform.
Cons - Wix does not itself function as an eCommerce platform. Its eCommerce features are limited to creating a simple drag-and-drop website. It does not have basic features of product management, like the management of inventory and tracking sales. These are crucial elements of managing eCommerce. The platform does not have integrations with social commerce and this could make it difficult for professionals as well as users.
WordPress
WordPress can be called the most popular eCommerce platform. It has been demonstrated to be reliable enough that it runs a large portion of the internet. It has a vast variety of tools to make eCommerce management. One of the main advantages of the platform is its ability to provide a wide array of options for users, including corporate and novice users. Since WooCommerce is integrated to the platform, it has been proven to be a great choice for both individual users and businesses with regards to eCommerce development. It simplifies each aspect of the eCommerce process, from product creation to sales management. The result is the most efficient eCommerce Content Management System available on the market. It integrates with thousands upon thousands of active plugins, as well as third-party extensions.
Pros: WordPress provides a complete eCommerce solution that incorporates the site, product, and inventory management components. The platform accommodates simplified integration of plugins that enhance the functionality and management of the WordPress platform. It is also simple to setup and deploy with the various themes available which can be further modified to create an integrated eCommerce solution using WordPress.
WordPress is not without its flaws. The only thing you need to do with the platform is to partner with a quality service provider to ensure that WordPress is optimized for optimal speed and efficiency.
3D Cart
3Dcart offers comprehensive cloud-based eCommerce solutions for companies which allow them to create online stores with integrated features such as Drop shipping and SEO optimization. It provides over 200 features that can help create an eCommerce store that is more intuitive. 3Dcart provides seamless integration for social factors such as emails, orders along with a single POS application that can assist iPad users with their sales.
Pros - Offers a complete blog feature as well as a simple integration tools and management tools. This is a feasible eCommerce platform that could be utilized by businesses that want a blog-based user-experience and digital sales management.
Cons - Because of how the platform was developed in the first place, templates are not as extensive. The structure that supports the platform is also rated as negative, which can negatively impact the user experience in a larger context.
Volusion
Volusion is an eCommerce platform that is focused on managing online stores through integrated marketing, inventory management and shopping. Volusion can be used for cloud-based and on-premise deployments in a variety of industry sectors and operating systems. Leading global brands use the platform extensively to support their digital operations.
Pros - Volusion offers a reliable digital commerce platform with strong onboard processing and easy loading components. Volusion lets customers to choose from several payment methods to facilitate shopping.
Pros - There are some problems with the platform's loading speed due to file structure and data management. The sites are slightly old-fashioned design that restricts the user's visual options when it comes to creating digital stores.
Magento
Magento is a top eCommerce platform due to its flexibility and support. It supports multi-currency and integration of languages. It is unique due to the many features it offers that include multi-tier pricing as well as other options that are integrated.
Pros: Magento is one the most flexible platforms due to its integrated multi-layer pricing support. It comes with a simple-to-use mobile development platform that is designed for modern-day users.
Cons - Despite the advantages of the platform it isn't easy to operate. Even minor mistakes can result in major delays and work difficulties. This is why the themes that are available can be expensive.
Squarespace
Squarespace provides one of the most straightforward drag-and drop website building tools available among all the eCommerce development choices. The platform provides an ideal development interface for creating functional websites with additional incorporated eCommerce functions to facilitate the sales and operations of commerce using the drag and drop builders.
Squarespace's pros include a simplified setting-up procedure and stunning templates that shoppers can choose from to start eCommerce development. This platform is ideal for smaller stores that only need a few products and want basic commerce options.
Cons Cons Squarespace has a few eCommerce-related features. It does not have eCommerce extensions and payment integrations required for comprehensive support. Additionally, the platform is not equipped with the option of a reliable voice support that is necessary to sustain operations.
Weebly
Weebly is among the most popular website builders around the globe, having more than 50 million websites on the platform. The platform gives an integrated eCommerce support system. Square has offered support to the parent company of the platform, Square, in order to increase its focus on eCommerce.
Pros There are many advantages Weebly is an ideal platform to run eCommerce stores. It has visual templates and email to offer an entire digital commerce platform with a distinctive design perspective.
Cons - There's no Amazon integrations available on the platform, which means that digital integrations are limited. The SEO of the platform is also not as strong, which impacts the visibility of search engines.
Verdict
There are numerous eCommerce platform builders to choose from. It can be difficult to determine which platform is the most effective. The decision will be based on the particular requirements and needs. WordPress integrates WooCommerce to offer a great combination of performance and reliability for companies. It's a reputable platform that is used by thousands of websites all over the world. It also offers an economical way to develop and manage eCommerce platforms that are professional.
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