Notes
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ROAS - Return on Ad Spend
AOV - Average Order Value
1.
Who? Facebook has ALL customers on platform.
Facebook will find your target market.
Leverage Facebook to find customers.
SAAS -
Myths
Don't come and expect to be profitable
You don't have to invest in content
Smaller audience is better
Don't focus on spend. Focus on return.
Angle Idea
Hook
Problem Setup
Solution
Benefits/Key Features
Objections Response
CTA
Agitate
Solution
Is it entertaining and educational?
Offer/Urgency
Tackle Objections
Tell people what to do
CTA extremely important
Disguist
Hook
Trigger
Cold Marketing = Scale
How to get people to buy?
Think Facebook is generic. Same ad with multiple targets.
Different creatives to engage with different audiences.
Facebook is smarter than us. We want it is to set it up and set up audience and let it run.
Simple scales. Keep it simple.
Consistency
Funnel
Prospecting 60-80% of time and budget
Reengagement
Remarketing
Why break it down? Each part of funnel requires different budget.
MGD Method
Clean Ad Account
Successful Ads
Margin Product, Understand what business needs
Build Ads Iterative approach, fluctuations, stay to course
Plan the media
Care about what you sell
Turn data reporting on ALWAYS
Rapid Degree. Zero Compromise.
Who would like to come along this journey? Who would like to be apart of this?
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