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Just how to prepare the most effective video production for your company<br>
videoproduktion pris

Creating a video production for your business doesn't have to be expensive. The guide covers planning, filming equipment and advice on how to film and edit yourself.

In this post:

Strategy what you wish to connect

Specify where your video clip will be used

Your manuscript

Video camera and sound devices

Your ability

Film your video

Edit your video clip


Voice over

Release your video

1. Strategy what you intend to connect in your video production

Define your audience

The most important point when making video productions or commercials is also the first one. If you have a broad target audience, spend some time thinking about who the key people in the target audience are.

What is the objective of your video clip manufacturing?

After that compose what it is you particularly intend to communicate to the target audience, in a maximum of a couple of lines, as well as what the objective of the video is. : we want to tell that we are launching 'X' new product, which can 'insert relevant aspects for the target audience'. It is essential that you likewise specify what kind of video production you want. As an example, is it an item video, an explainer video, a meeting or a client video? Each sort of video is different.

Read our article on the 10 +1 types of video you need in your marketing if you are unsure about the differences between the different video productions.

Define why your message is pertinent to your target market.

We also recommend that you create a couple of lines regarding why what you wish to communicate is appropriate to your certain target market. : it's relevant because they subscribe to our newsletter and have already indicated that they are interested in 'X' product.

Specify your video budget

Maybe you already know that you'll be producing more films, and that upgrading your camera or smartphone will pay off? A fixed budget will keep you on track throughout the video production process.

If you're going to require more movies of a similar type - product movies or explainer videos, as an example - it deserves thinking about a tool that can automate the work for you. Widjo, for instance, or Canva.

What are your success criteria?

This factor is worth thinking of. Usually firms invest great deals of resources communicating new items or efforts, without considering what the function really is. Do you want a certain percentage of visitors to your website to see the film, for viewers to respond with a certain action, or perhaps for the film to help change their attitudes?

2. Define where you wish to connect your video production

Maybe you're thinking of a YouTube video or a Facebook video? YouTube video, Facebook video or Instagram video. Make sure that your video production sticks to the recommendations that the media channels themselves have set around video format.

3. Compose your video clip script

Even if your video manufacturing is an interview with the director, it is constantly vital to compose (as well as adhere to) a manuscript. The script will make sure that you get your message throughout and that you don't go off track and also state a great deal of points that really aren't really appropriate to your audience.

We suggest that you split a paper right into 2 columns. For the heading of the left column, create "Things I intend to connect". On the right, create 'Points that are definitely needed'.

Consider the list where you have written the points that are needed to communicate. Then begin documenting your messages one at a time, in the order that seems most sensible to the recipient. Write only in the column on the.

Remember that most people don't watch a video from start to finish. A good rule of thumb is to identify the need that your product meets right at the beginning.

Review each message you've written in the left column, and now start transferring them to the. The rule is that you should only upload the things that you think are absolutely essential for your video. This process is a good idea because you often start with too much content, compared to what the recipient needs (or wants) to know.

Write your video clip pitch

Now you need to write what your ability - or voice over - is going to claim in the video clip

Many people choose to watch video clip due to the fact that they expect this certain medium to specify instantly. That's why it's an excellent concept to stay with brief words as well as brief sentences. Try to maintain each sentence to one - to a maximum of two lines.

A 160-word speech is the equivalent of a one-minute video. Consequently, if you have a 320-word speech, you should expect a video clip manufacturing of regarding 2 minutes. Two minutes might not appear like much, yet keep in mind that also several of the globe's most complicated items can be explained in a two-minute video clip.

A good tip here, again, is to split a document into two columns. On the right, next to each point, write your idea of what you want to communicate visually.

Language in your video clip.

The language in videos is usually extra loosened up than the language on internet sites and in pamphlets. Video clips talk directly to the recipient and are closer to 1-to-1 communication than various other media. The guideline of thumb is therefore; speak to the person as opposed to the business. Be kicked back, make use of concrete language and maintain sentences short. Often words like 'you', are also better than 'in', because the previous speaks directly to the recipient.

4. Make use of a video camera for your video clip production

When shooting videos, smartphones are now so sophisticated that many businesses make do with a good iPhone, Samsung or Huawei. There are three important elements to remember if you use a smartphone to film your video production.

1. Video production equipment

Despite where you're recording, it's constantly an excellent idea to make use of a stand or tripod to stabilise your phone or camera. This will stop the video camera from recording your hand shake. At the exact same time, it produces a much more expert search in your video clips. A tripod is economical as well as can be purchased for a few hundred dollars in most stores.

2. Lights devices for video manufacturing

Office lighting is fine for working in, but it's rarely good for filming a video production in. You can start by finding some good strong lights around that you can use to illuminate the person you're filming.

There are numerous various ways to establish illumination. Basically, they're everything about brightening your talent (the individual you're recording) so that she or he stands apart clearly. At the very same time, great lights makes sure that no darkness fall on the face of your talent.

A great illumination arrangement is set to make sure that all source of lights are placed above head height, pointing down in the direction of the ability. Your main light should be placed a few feet in front of, and about 45 levels to the left of your talent. This light must be strong sufficient to shine brighter than the other source of lights in the location.

If you have the ability to get two lights, you will obtain an even far better outcome. Your additional light is positioned at the exact same distance, however 45 levels to the right of your ability. This light source should be dimmer than the key source of light. The objective is to counter the shadows that the main light resource, or other resources produce on and around your ability.

Electronic camera lights arrangement

You can easily shoot a good film with two light sources. This is your backlight, and its purpose is to create depth between your talent and what's in the background.

The backlight is placed a couple of feet behind as well as to the left of your talent. It needs to shine on the talent's head.

3. Audio tools for video production

Always use an external microphone when recording audio for your video production. Even if the microphone in your phone is good, it is almost never good enough to pick up sound that is several metres away. Another good alternative is so-called shotgun microphones, which you can point at your talent without having to think about whether they're in the shot.

Let's simply restate: avoid recording sound for your video production or commercial directly with your phone. The result is rarely (never) great.

An excellent microphone can be purchased for less than 800 DKK. One of the most vital point is that the microphone is unidirectional, which indicates that it just grabs audio in the instructions it is directing (this is in comparison to an omnidirectional microphone, which gets what is around it). If you buy a shotgun mic, you'll also require a stand to hold the mic upright so you can aim it at your skill

You can conveniently locate good wireless mics, but in the substantial bulk of situations, a regular wired mic is perfect for the job.

If you'll be tape-recording in sets, it's a great concept to take into consideration getting an electronic recorder as well. An electronic recorder allows you to tape-record the sound straight onto a flash memory card, to make sure that you can then modify the audio individually and also include it to your video clip

5. Find and educate your ability.

If you determine to use a skill in your video manufacturing and also do not have a spending plan for a star, you have the task of finding a colleague that can manage the work.

Whoever you find, it's very important that you get them to sign a video release form. The form ensures that the employee agrees to be filmed and that the company may use the video for external communications to the extent you decide.

Remaining in front of an electronic camera is not for everyone. Even the most hard individuals can get worried checking into the lens. Make sure you give them plenty of time to practice - preferably in front of a mirror - and also give them plenty of time to get to know the essence of your speech.

Your talent rarely needs to learn the speech by heart. A computer screen placed out of sight of the camera will make a big difference to your talent. The screen should be as close to the camera - and preferably just below it - so that it looks as if the talent is looking into the lens.

See to it you have a lot of time when recording, as well as keep the camera rolling as long as possible. Then you can always edit the various sections with each other later on.

A hint: the supervisor is not constantly the ideal individual to have in front of the camera. Frequently, one of the most qualified ability is a staff member that consumers satisfy every day, or somebody that functions hands-on with what you're attempting to connect. A customer service or support person.

6. Film your video clip.

A lot of us have a close friend or member of the family that regularly reduces individuals's heads off when they movie. And also it's constantly enjoyable to see Aunt Anna's face removed at temple height at household events. It doesn't work in a video production for your company, let alone a commercial.

There's good reason to learn some basic filmmaking concepts when you're about to make videos for your business. Imagine your video is divided into nine equal parts. The primary focus of your video should be where the lines between the boxes meet.


If you have many scenes that depict the same thing - for example, an interview with the same person, try to split your video so that you show other things, but his or her talking. Here, you can benefit from showing video that illustrates the things your talent is talking about.

Cam angles

Another trick if you are filming a person is to shoot with two cameras at the same time. This way, you can edit two shots together afterwards for a more professional video production

7. Organise and also modify your video clip production

A good suggestion while shooting your video manufacturing; don't delete your video on-site - also if your skill states- or does something wrong. Conserve the footage. You might have the ability to utilize a few of it afterwards when editing and enhancing your video.

There are, broadly speaking, three ways you can edit your video. Here you have 100% creative control over all video and audio features.

Oftentimes, you can quickly edit great video directly on your smart device or tablet, as well as even without needing to invest in pricey modifying applications. The most typical applications are iMovie for iphone or Movavi for Android. Both apps are very easy to discover as well as consist of options for fundamental editing and also sound editing and enhancing.

The third option is to use an online video service. If you prefer something professional, simple and fast, and you need several videos to follow roughly the same professional format (i.e. your brand), then a service like Widjo might be for you. Widjo creates a professional online video template for you - with both audio tracks and brand graphics.

8. Audio tracks for your video clip manufacturing

Before you head out and employ your own orchestra, or hire the director's piano-playing son, there are lots of inexpensive and easy means to obtain a good soundtrack for your video clip.

Firstly, there's the concern. Do you need music, or will your video clip production do just fine without it?

A songs track can help give your video clip a specialist underlying story. It's important that you don't think AC/DC or Mozart into your video production from the start. Typically there are various other noises you can consist of that will suit much better. If you are communicating a manufacturing company, there may be sounds from the workplace itself that fit in.

If you select to use history music for all or part of your video, know copyright. A lot of music prices money to use. If you consist of music in a video clip production that advertises a product and services without spending for it, you can quickly face issues.

There are a lot of websites online where you can discover royalty-free songs, along with buy songs to utilize in your video clip production. Examples of totally free sites consist of Much better sites where you can discover superb paid content include PremiumBeat or AudioJungle.

As a general regulation, you ought to budget plan for a couple of hundred dollars as well as up. However, after that you shouldn't depend on having the ability to use the Neil Youthful fat, however good soundtracks that help develop a hidden state of mind to your video clip. Whatever you select, bear in mind that the songs requires to be appealing to your target audience.

9. Voiceover for your video clip manufacturing.

It's time to consider a voiceover if you need an overarching narrative voice in your video production or commercial. Voiceover is not the same as using the voice of the person you are interviewing in your video. It's a different voice that you can make use of to tell the overall tale.

A voiceover, or narrator's voice in English, can be a really great way to create cohesive storytelling if your video includes different images or clips, illustrate a point or tell a story. If you choose the former, again remember to get them to sign a video release form for use of the voice.

Next, the question is whether to use a male or female voice to tell your story. Often, female voices are good for communicating products or services in the health field.

If you pick to use a specialist voice from Voicearchive, for example, just send them your talk, pick your voice, and tell them the emotion and strength in which it must be talked. They'll arrange the recording and send the audio file back to you.

Do it yourself! - Recording your commentary

Discover a silent area without diversions

If you pick to videotape your voiceover yourself, remember the principle: Constantly make use of a microphone!

Next, it's important to find a quiet place, free from distractions and background noise, where you can record. Find a quiet office, away from busy corridors or places where colleagues talk.

Practice makes perfect

Whether it's you or a colleague doing the voiceover, it's important that you've practised. A good exercise is for the speaker to practise at home, for example by reading out the speech and recording it on their phone. Then you can easily hear if you are reading too quickly, and pause in the right places. The more practised the talent, the more relaxed and credible the recording will be

Record several times

Even if it's 'in the box' on the first recording, make sure you record several times. Preferably 3 or 4. You'll have more to choose from when editing the final video

10. Publish your video.

If you followed the plan you started out with, you should now be in the house with a great video production for your business. That was part and parcel of good video marketing. You've now got to 2, which is to get it out to your chosen audiences.

Where you publish your video production depends, of course, on where it will be distributed. If you have made a promotional video that needs to be uploaded to YouTube, remember to tag the video correctly so that it can be found on Google. If it's for SoMe channels like Facebook or Instagram, use their respective tools.

Good luck.

Is it a product video, an explainer video, an interview or a customer video? Maybe you're thinking of a YouTube video or a Facebook video? YouTube video, Facebook video or Instagram video. Make sure that your video production sticks to the recommendations that the media channels themselves have set around video format. If you have made a promotional video that needs to be uploaded to YouTube, remember to tag the video correctly so that it can be found on Google.
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