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Recorrida por el interior del pais.
Objetivos> casas de electricidad, casas de sanitarios, de articulos para el hogar, ferreterias, etc. La idea es aprovechar la infraestructura minorista tipica de la economia uruguaya, donde las grandes empresas centralizadas solo tienen pie en Montevideo y Maldonado, el resto es a la vieja usanza.
Llevar muestras a estos lugares listas para usar (modelo de 5kW), lista de precios y folleteria color para dejar.
Ademas de mostrar y ofrecer los calentadores de agua, vamos a armar una base de datos de los comercios, referentes de contacto, telefono, email, etc.
Con esto, en el futuro, podemos aprovechar para ofrecer mas productos de rubros afines.
Recorrida: 10 dias, 100 usd al dia. Minas, Florida, San Jose, ciudad del plata, Mercedes, Fray bentos, Paysandu, Salto, Artigas, Rivera, Tacuarembo, Melo, Treinta y tres, Rocha. ALCANCE: 750.000 uruguayos.
Oferta a establecimientos: Pedir mercaderia a precio promocional (usd100?)
precio promocional: costo + 50% utilidad sin costo de marketing.
Packaging
Usar la caja neutral que ya viene, agregandole stickers de buena calidad con las siquientes consignas:
---SIGLO 21
---QR landing con video de instalacion
---Precio por ducha de 10 minutos
---Bueno, bonito y barato
---3 ahorros: compra, factura de luz, instalacion
---garantia
---disclamer
Folleteria
***Dedicada a puntos de venta, mismo formato que la landing, que el packaging
***Dedicado a contructores, modelo de 6.5kW
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