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阿迪達斯品牌進化史，從三條紋到三大品牌矩陣
2019年6月，歐盟普通法院（General Court）判決 adidas 的三條紋商標無效，原因是該商標缺乏足夠的特色。今天我們就從阿迪達斯的三條紋說起。
著名的“三條紋”圖案由阿迪達斯創始人阿道夫-達斯勒設計的，三條紋的logo代表瞭實現挑戰、成就未來和不斷達成目標的願望。1949年三條紋被第一次應用到運動鞋上。
1972年，阿迪達斯用三葉草逐步代替早期的三條紋標志。
1990年，阿迪達斯從鞋的三條紋獲得靈感，將logo升級為我們三塊磚的logo，傾斜的磚塊代表高山，暗示著即將面臨挑戰。
2002年，阿迪達斯形成瞭三大產品體系：運動表現系列performance（三條紋），運動傳統系列originals（三葉草），運動時尚系列style（圓球型LOGO）（分三個子品牌：Y-3，SLVR，NEO LABEL）。
經過70年的苦心經營，“三條杠”已經成為阿迪達斯的品牌符號，正如Swoosh標志之於耐克一樣。無數運動員穿著阿迪達斯運動鞋和服裝體驗瞭人生的高光時刻。阿迪達斯的“三條杠”也因此有瞭“勝利的三條杠”美名。
Adidas鞋子
Adidas鞋子
Homepage: https://adidasxiezi.pixnet.net/blog
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