Notes
Notes - notes.io |
大中華區銷售額下滑近16% 阿迪達斯CEO：中國市場需求已偏向國貨
北青-北京頭條記者8月10日瞭解到，阿迪達斯首席執行官卡斯珀·羅斯特德表示，中國的市場需求已經偏向中國本土品牌而非全球品牌。據阿迪達斯2021年第二季度財報顯示，其第二季度在華業務明顯下降，大中華區收入跌幅接近16%。
8月5日，阿迪達斯公佈2021年第二季度財報，第二季度營業收入達到50.77億歐元，同比增長52%。凈收入為3.97億歐元（約合人民幣30.32億元），較去年同期增長瞭55%，高於市場預期。營業利潤5.43億歐元，市場預估4.407億歐元，同樣好於市場預期。阿迪達斯方面解釋稱，去年同期銷售額受到瞭疫情的巨大影響，此次的數據反映出第二季度的“強勁復蘇”。
從地區來看，北美地區收入同比增長86.6%，EMEA地區（歐洲、中東和非洲地區）收入同比增長99.4%，拉丁美洲同比增長230.1%，亞太地區增速隻有66.3%。值得註意的是，大中華區成為阿迪達斯該季度唯一一個收入負增長地區，收入隻有10億歐元，同比下降達15.9%。
“我們的確看到現在的市場需求已經偏向於中國本土品牌而不是全球品牌。然而，我們也有信心市場會再次回歸平衡。”阿迪達斯首席執行官卡斯珀·羅斯特德對此解釋道，“我們看到瞭在華業務出現的不穩定性，但我非常確信，今年在中國的業績也將非常成功。”
卡斯珀·羅斯特德表示，中國市場下跌實際上恰恰反映瞭去年第二季度的強勁復蘇，特別是在5月和6月有瞭強勁的兩位數增長。今年6月，阿迪達斯在中國的在線銷售已經恢復增長。
除瞭對中國市場的展望，阿迪達斯同樣也提高瞭對全年業績展望，該公司預計全年銷售將上漲20%，下半年收入增長7%。
實習記者 趙思佳
文/北京青年報記者 張鑫
編輯/樊宏偉
Adidas鞋子
Adidas鞋子
My Website: https://adidasxiezi.pixnet.net/blog
|
|
Notes.io is a web-based application for taking notes. You can take your notes and share with others people. If you like taking long notes, notes.io is designed for you. To date, over 8,000,000,000 notes created and continuing...
With notes.io;
- * You can take a note from anywhere and any device with internet connection.
- * You can share the notes in social platforms (YouTube, Facebook, Twitter, instagram etc.).
- * You can quickly share your contents without website, blog and e-mail.
- * You don't need to create any Account to share a note. As you wish you can use quick, easy and best shortened notes with sms, websites, e-mail, or messaging services (WhatsApp, iMessage, Telegram, Signal).
- * Notes.io has fabulous infrastructure design for a short link and allows you to share the note as an easy and understandable link.
Fast: Notes.io is built for speed and performance. You can take a notes quickly and browse your archive.
Easy: Notes.io doesn’t require installation. Just write and share note!
Short: Notes.io’s url just 8 character. You’ll get shorten link of your note when you want to share. (Ex: notes.io/q )
Free: Notes.io works for 12 years and has been free since the day it was started.
You immediately create your first note and start sharing with the ones you wish. If you want to contact us, you can use the following communication channels;
Email: [email protected]
Twitter: http://twitter.com/notesio
Instagram: http://instagram.com/notes.io
Facebook: http://facebook.com/notesio
Regards;
Notes.io Team
