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曾被阿迪、亞瑟士拒絕,源於NASA的氣墊如何成為Nike的核心科技?
曾被阿迪、亞瑟士拒絕,源於NASA的氣墊如何成為Nike的核心科技?
氣墊技術是Nike歷史上最重要的一項技術,與很多超前技術一樣,氣墊技術最早充滿瞭爭議,Nike老板菲爾·奈特認為這是他一輩子聽過的最愚蠢的建議。


20世紀70年代,一個叫弗蘭克·魯迪(Frank Rudy)的前航天工程師,發現他在NASA研發的技術不僅僅能用在太空上,還能用在地面。隻要把這種空氣緩沖技術做在鞋底,就可以大大減少地面和腳之間的反作用力,減少沖擊和運動的傷害。他先後推薦給行業龍頭阿迪達斯、鬼塚公司,均被拒絕。


1977年,弗蘭克·魯迪才知道Nike,並輾轉見到瞭菲爾·奈特。幾百年來,科技對鞋的影響不大,更多是款式、材質,而NASA對於鞋子來說更是一個沒有關聯的詞匯,何況魯迪帶來的鞋又大又重,還有一個詭異的氣囊。


奈特後來回憶說,他這一輩聽到關於鞋子無數愚蠢建議,這個可能是其中最愚蠢的一個。不過奈特喜好新鮮事物的菲爾·奈特還是實驗瞭下,他穿著這雙鞋出去跑瞭10公裡,並獲得瞭一種騰空的體驗。


最終菲爾·奈特還是決定與弗蘭克·魯迪合作開發氣墊鞋,這一Nike發展過程中最重要的球鞋技術。有數據顯示,到瞭2017年,Nike已經銷售出瞭超過35億個氣墊。


NIKE 氣墊鞋
NIKE 氣墊鞋

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