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> Awareness: whats the trigger to build awareness?
- pivotal questions: buat apa, apa yg dibutuhin, apa yg harus diganti, apa pesan yg harus disampaikan, siapa tujuannya, gmn ngasih taunya
> Desire
- apa pain points in shifting plans? what makes them tick? what governance and incentive system must be put in place? what are the risks of changing the plan?
> Knowledge
- whats their knowledge level now?
- what knowledge they need?
- which channel is the best to deliver the knowledge?
- how can they access the knowledge?
- how do i facilitate the stakeholders to make the best decision?
> Ability: how do we change?
- what are the milestones?
- what needs to be done?
- who is responsible for what?
- when do we need to execute?
- how is the management practice and accountability system?
> Reinforcement
- which data that i need to measure to know if we progressed (lad/lead)
- how do i measure?
- what management practice should i put in place?
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