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Clients: 2.2 billion
Crowd: Generation X and twenty to thirty-year-olds
Industry sway: B2C
Best for Brand mindfulness; publicizing
Clients: 335 billion
Crowd: Primarily twenty to thirty-year-olds
Industry sway: B2B and B2C
Best for: Public relations; client assistance
Clients: One billion
Crowd: Primarily recent college grads
Industry sway: B2C
Best for Natural-looking media, in the background, and client produced content; promoting
Clients: 645 million
Crowd: Baby boomers, Generation X, and twenty to thirty-year-olds
Industry sway: B2B
Best for: B2B connections, business improvement, and work promoting
YouTube
Clients: 1.9 billion
Crowd: Millennials, firmly followed by Generation Z
Industry sway: B2C
Best for: Brand mindfulness; excitement, and how-to recordings
Snapchat
Clients: 300 million
Crowd: Primarily Generation Z
Industry sway: B2C
Best for Brand mindfulness; promoting
Clients: 250 million
Crowd: Primarily more seasoned recent college grads and more youthful gen X-ers
Industry sway: B2C
Best for: Visual promoting; motivation
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