Notes

Preparing an SMM campaign for your business

Before you start creating SMM campaigns, consider your business’s goals. If you for launching a social media campaign without a proper strategy in mind you’ll possibly get lost as it’s like roaming around a jungle without a map

When defining your social media marketing goals, here are some questions to ask:

What are you expecting to achieve through SMM?
Who is your target audience?
What message do you want to pass on to your target audience?
Which all social media platforms would your target audience use?
Your SMM strategy should be driven by your business type. For example, a travel business can get a lot of traction from a strong presence on Instagram or YouTube being highly visual platforms.

A business-to-business (B2B) company might find more leverage on LinkedIn or Twitter.

Apart from a right SMM strategy, here are a few quick best practices for your social media marketing campaigns:

Create engaging content. Can’t emphasize this enough how important it is for your SMM campaign. Until your content is appealing, it will not fetch you any result. Getting a like on a post is easier than getting a comment, so ask people question in your posts or videos to give you feedback.
Share your social media posts multiple times. Once anything is out of sight, it’s out of mind. People need to be reminded continuously about your brand for their subconscious mind to register it. Make sure you post regularly.
Create a reliable brand image. Your business brand identity, whether it’s a value system or fun or trustworthiness, should remain consistent irrespective of which social media platform you use as each platform has its own unique style and voice.
Do a regular competitive analysis to observe the trends. One can get valuable data for keyword research and other marketing insights by keeping an eye on competitors’ social media posts. Consider using the same technique or social media platform, which seems to be working for your competitors and try to do it better than them.
Make your presence felt on social networks. Make sure you participate well on the social web by creating conversations and not just uploading photos on social media. Be known to the social community.