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Facebook
Clients: 2.2 billion

Crowd: Generation X and twenty to thirty-year-olds

Industry sway: B2C

Best for Brand mindfulness; publicizing

Twitter
Clients: 335 billion

Crowd: Primarily twenty to thirty-year-olds

Industry sway: B2B and B2C

Best for: Public relations; client assistance

Instagram
Clients: One billion

Crowd: Primarily recent college grads

Industry sway: B2C

Best for Natural-looking media, in the background, and client produced content; promoting

LinkedIn
Clients: 645 million

Crowd: Baby boomers, Generation X, and twenty to thirty-year-olds

Industry sway: B2B

Best for: B2B connections, business improvement, and work promoting

YouTube
Clients: 1.9 billion

Crowd: Millennials, firmly followed by Generation Z

Industry sway: B2C

Best for: Brand mindfulness; excitement, and how-to recordings

Snapchat
Clients: 300 million

Crowd: Primarily Generation Z

Industry sway: B2C

Best for Brand mindfulness; promoting

Pinterest
Clients: 250 million

Crowd: Primarily more seasoned recent college grads and more youthful gen X-ers

Industry sway: B2C

Best for: Visual promoting; motivation
     
 
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