Notes

As De Beers grew weary of backlash received for purchasing illegal diamonds, De Beers announced that they would no longer purchase diamonds from Angola, and the Fatal Transactions consumer campaign was launched just after the announcement by De Beers. The campaign worked to alert the public about the valuable diamond trade in Angola and other countries in Africa, and showcased the usage of diamond profits by African parties to purchase weapons, and allow for the brutal wars throughout the continent to continue.

Around the turn of the 1990s, the Fatal Transaction consumer campaign was launched. They worked to alert the public about the diamond trade in Africa, and displayed the usage of proceeds to fund war efforts by purchasing weapons; the campaign linked the blood diamond sales to the seemingly endless civil wars. De Beers was commonly known as a buyer of Angolan diamonds at the time, and outrage grew against the company. De Beers was forced to abandon buying from UNITA to maintain their reputation, and the loss of such a notable company such as De Beers also coerced smaller buyers into exiting trade with UNITA.