Notes

In this way, we stand by you. They sent a message that we know what you need. We can say that the brands that are shown as making people happy, not just selling the product they want, actually did the best. Some brands did not just go over entertainment. We show people the seriousness of the situation and care about your health. He gave thick messages in your home. There are many brands that organize their logos as #stayathome on social media. While these brands draw attention to human health, they were found sincere by consumers.
In this process, an audience who does not shop online and insists on using traditional methods, has learned how to do basic transactions such as online shopping and banking. Institutions and companies that adhere to traditional processes and do not have digital working mechanics had to adapt quickly to this process.Many people on the KLAVIYO network still have an optimistic attitude towards advertising. 22% of brands said they spent more on advertising. Not surprisingly, most of the increased advertising comes from brands that mostly sell necessities and niche non-essentials that are in high demand.While most businesses close and most people stay at home, social media is increasing to reduce the potential spread of the virus. Because people do not go to bars or participate in outdoor activities, they are more inclined to use Facebook and Instagram than usual. This means that the number of available impressions has increased, the reach of ads has also increased, and the target audience has also increased. This reduces the total operating costs of the campaign. We don’t recommend that you test any new plans during this time, but those who can continue to publish your existing campaigns within the next 30, 60, or 90 days will be tested in a more favorable market. The usual reaction of many businesses when there is a normal business interruption is to suspend advertising campaigns so that they can start again after the situation is over. This is why you should resume social media advertising during the crisis (if you can afford it). When your competitors are very likely to run out of ads, your media customer base can attract you. Once again, you will inevitably see lower operating costs for the same audience. In this way, you will make your expenses more effective. Analysts estimate that Facebook's current advertising revenue will decline by 19% annually, or a total of $ 15.7 billion.
More than 40% of brands reporting increased sales in basic categories In addition to the bans in many regions, the types of items people buy are often restricted. This means that the proportion of purchases of goods that people think are essential has increased. To ensure that they do not violate any regulations, many brands have set restrictions on their products. Now, many online marketing companies only highlight essential items on their websites. This resulted in more than 40% of brands reporting sales growth in Essentials category products.
Resource: https://www.socialbakers.com/website/storage/2020/04/Socialbakers-COVID-19-Impact-Report.pdf
https://glg.it/articles/covid-19s-impact-on-facebook-and-social-media-advertising/-