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1. User arrives at site
2. User browses shop and adds item(s) to cart
3. User decides to checkout and is presented with create an account or guest checkout
4. User chooses guest checkout
5. Enters email address so notifications on order can be sent
6. User leaves.
User decides product is GREAT
1. User returns to the site
2. User browses shop and adds item(s) to cart
3. User decides to checkout and is presented with create an account or guest checkout
4. Whichever choice user makes the email address has been used and cannot be reused
5. Lost Sale
User decides product is GREAT and want to be a distributor
1. User returns to the site
2. User goes through enrollment process.
3. Email address not unique
4. Lost enrollment
Modification suggestion:
a) when user chooses GUEST option we flag the account as being a guest
b) when we validate email address usage we ignore anyone flagged as guest
this would require modification of validation on any form that allows entry of an email address
also we would need to modify the password reset process so that it would ignore guest accounts and send out the reset link for the non-guest account if email address is shared.
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