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Bu ödevde sizden bas¿l¿ mecrada yer alan bir moda reklam afi¿inin (dergi, billboard vb) analizini yapman¿z bekleniyor. Analizinde John Berger (Görme Biçimleri) ve Roland Barthes¿¿n (¿mgenin Retori¿i) yakla¿¿mlar¿n¿ kullanman¿z gerekmektedir.
De¿erlendirmede dikkat edilecek noktalar a¿a¿¿daki gibidir:
- Yap¿sal inceleme (kompozisyon özellikleri)
- Temsil ettikleri anlamlar (düz anlam/yan anlam)
- Toplumsal cinsiyet rolleri
- Bak¿¿
- ¿zleyici (hedef kitle) ile kurdu¿u ili¿ki
- Ki¿isel yorumunuz
- Referanslar
Min. 650 kelime.
In this assignment, you are going to analyze a fashion advertising in a printed medium (newspaper, magazine, billboard, etc.). In your analysis, you are expected to use the approaches of Roland Barthes (Rhetoric of Image) and John Berger (the Ways of Seeing).
The evaluations criteria are as follows:
- Structural analysis (compositional features)
- Meanings and representations (denotation and connotation)
- Gender roles
- Gaze
- Relationship with the audience (target audience)
- Your personal comment
- References
Min. 650 words.
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