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rekord år indtil videre. Denne vækst skyldes til dels at de har etableret 200 nye butikker og
forventer at åben 150 yderlige indenfor de næste tre år. Den store ekspansion kan være
imponerende, når man kigger på detailhandelsbranchen1
, da det ikke går godt i denne branche,
grundet det øgede forbrug af nethandel, som er mere eftertragtet end de fysiske butikker, dette lader
dog ikke Brødrene Grene påvirke af, for dem handler det om at bevare kernen af deres forretning,
som er de fysiske butikker. Derudover skiftede de også til en ny taktik, og de er ny begyndt at
samarbejde med lokale franchisetagere der åbner flere af deres butikker, dette var en stor risiko for
Søstrene Grene, men risikoen har indtil videre kun haft en positiv effekt på deres omsætning.
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