Notes

Customer satisfaction presents a versatile cross channel metric to gauge the retailer‘s strengths and weaknesses from the customer‘s point of view. Since satisfaction drives behavior, a more thorough understanding of what drives multi-channel shoppers‘ satisfaction will give retailers the insights they need to influence customer behavior in the short term and long term. In this way, customer satisfaction is harnessed to become a driving force in sales growth and increasing loyalty where each channel is optimized to meet the customer‘s need and exceed their expectations. Customer satisfaction is a driving force in sales growth, increased loyalty and a strong multi-channel strategy where each channel is optimized to meet customer‘s need (―Customer Satisfaction‖, 2005). Whatever motivated you to visit the mall, though, you‘re guaranteed to have a good time exploring the establishment‘s different stores and services (―Reasons Why People Go to Malls‖, 2013). Teens compromise a large segment of the population and thus have a strong impact on the economy and the retail market. Many teens shop in malls because they have more free time than other age groups and often see the malls as a social and cultural destination. (―Teens‘ Mall Shopping Motivations‖, 2003).

https://research.lpubatangas.edu.ph/wp-content/uploads/2015/04/APJARBA-2015-1-001-Customer-Satisfaction-on-the-Quality-Services-of-one-Department-Store-in-Batangas-City.pdf

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