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Warm audience ( your website visitors)
Colder audience (looklike audience from warm audience)
Your base audience needs to have at least 1000 people
Cold audience
Do you a search first:
Sold :Youga mat
What types of brands is my target audience into
What Thier hobbies? Where they shop? Do they watch TV shows? Do they interesting in brand?? May be their read youga magazines!!
There are different people in your target audience ( different levels)
Youga journal audience is different for youga ..
Do a list of targeting audience (my targeting ideas)
Audience tool: hot youga / Youga journal
Page likes
How to do more research at ad set level?
Ads manger --} suggestions intereste ( hot Youga)
Group similar interests together in a separate adset
Your potential reach should be between 1~4 million people ( give fb match data to work with)
Cold audience----} warm audience---} looklike audience
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