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Jumlah outlet kunjungan
Route plan :
Urutan Kunjungan
Pengoptimalan waktu
Waktu potensial outlet
Jika terjadi kesalahan list outlet maka dilakukan update route plan
Initional Load :
Brand fokus
Brand dalam promo
OOS di outlet (brand apa yang sering ?)
Historical penjualan minggu sebelumnya
Bertujuan untuk menjaga mutu rokok
BPP Promo Item :
Jumlah dan identitas outlet yang akan di pasang TPOSM / PPOSM
Sesuai SOP
Memenuhi Reward
Form :
Form tanda terima
Hand Held & Printer :
Cek batre dan kertas
Bawa batre dan kertas cadangan
Download journey :
Lihat No. NP dan No. KN
Log in
Input KM
Lihat rencana journey, target kunjungan
Additional / Partial Unload :
Pengaturan stock, Penambahan / Pengurangan stock,
BPP Barang & POSM :
Ambil barang di gudang, cek stock awal
Ambil PPOSM / TPOSM
Tool Kit :
Cek perlengkapan peralatan (Gun Tacker, Pembersih Kaca, Tangga, Lap, Kanebo)
Sales Promo :
Outlet terpilih, periode yang ditentukan, untuk menjawab peluang dan masalah distribusi dengan mekanisme program -> meningkatkan visibility, availability, menurunkan OOS, mendukung brand experience
Peran nya Pilih Outlet, utarakan tujuan, mekanisme teknis dan waktu, reward dengan jelas dan mudah dipahami, review perkembangan outlet secara kontinyu
Maintenance PPOSM : Backwall, Cigarette Cabinet, Dispenser (TTD) Fit 7, Med 10, Big 13, Rombong
TPOSM installment : Pack enhancer, Hanging Mobile, Wobbler, Sticker, Sunscreen
Edukasi Outlet :
Harga Jual, Stick Selling, Visibility, Ketersediaan Stock, POSM
Stock & Visibiity Count :
Cek stock secara langsung, Gali info dari Outlet, Input stock & visibility, Infokan kondisi stock ke outlet (Kurang stock, Brand OOS), Barang BS masuk hitungan visibility, bertujuan agar terlihat oleh konsumen dan terjadi impulse buying (pembelian tidak terencana)
Produk Freshness :
Agar layak Jual & Fresh
Agar kualitas produk terjaga
Cegah Kadaluarsa
Retur OK (Rotasi Out, in, Reshufle)
Retur EXP (Withdrawl)
Retur DMG (Withdrawl)
Sales Order :
dilakukan ketika OOS, Not Available, Kondisi stock kurang, Outlet meminta
Invoice (NP) & Payment :
Pastikan jumlah uang yang diterima dengan jumlah tagihan
Pastikan bukan Uang palsu
Pastikan Full bukan Partial (biasanya ketika retur)
Koreksi POG :
Bertujuan agar terlihat oleh konsumen dan terjadi impulse buying (pembelian tidak terencana)
Penempatan setiap produk di ruang media display agar optimal
Konsumen mudah mengenali produk
Memudahkan manajemen stock
Survey :
RSP 1xW (Retailer Selling Price)
Aktivitas Kompetitor
POSM
Komitmen : Mengulangi penjelasan sales promo, demi pemahaman outlet tsb.
Masalah agar Sales Promo dapat tersampaikan dengan baik
Solusi Mengulangi penjelasan sales promo, demi pemahaman outlet tsb ketika meninggalkan outlet
Dokumentasi terdapat dalam satu folder
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