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1) Do you use, for example, Sports photos for Wellness marketing purposes, or are those reserved only for Sports marketing?
2) If the picture is widely used (regularity high), are there photos that have already turned "old"? Do you think that you could need a similar type of photo but with a little bit different setup?
3) Why some of the photos have a low regularity? Are you able to specify it? Are they somehow challenging to use? Or do they not represent the Firstbeat brand or product well enough? Is there something wrong with the model, colors, etc. ?
4) Different scenarios:
- Most of Tokyo users are office-workers, but you wished that there would also be other occupations represented. What could these occupations be?
- Compared to the current sleeping photo. What kind of variations would you like to have? Do you have ideas or examples?
One thing that I discussed with Tuire was that we would like to use the Firstbeat Coaches in marketing. That would emphasize the personal aspect of coaching. If this is in line with your ideas, we need to make sure that we have high-quality pictures from coaches too.
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