Notes

WeChat "Urban Service" is on the line "Urban Thermal Map", where to go before the National Day to ask it

WeChat faction 2015-09-26
Mid-Autumn Festival is just around the corner, eleven is near. On September 25th, WeChat “Urban Service” was officially launched on the “Urban Thermal Map”, which is based on big data and provides the latest basis for the citizens to travel smoothly during Mid-Autumn Festival and National Day holiday. The public can check the real-time and dynamic situation of the hotspots in the whole country (except Hong Kong, Macao and Taiwan) online, and obtain the trend analysis of the flow of people, and get the early warning of crowding risks, so as to arrange the travel time and destination reasonably.







Big data-based travel solution


It is reported that the "Urban Thermal Map" is the application of Tencent's self-developed product "Appropriate Travel". It is based on the huge mobile user data resources owned by Tencent's WeChat and Q, covering user social behavior data, user location data, and associated application data. And multidimensional information such as user image data calculated on the basis of this , to ensure the magnitude and multidimensionality of the data.



In addition to strong data support, Tencent also has the advantage of LBSN field, which is the accumulation of geographical network-based social network research. Therefore, Tencent divides the flow of people monitoring and early warning into socialized crowd management based on geographic location, rather than simple location service data. The analysis of social behavior also ensures the scalability and scientific application of the “city heat map”.



For the pain point, help Mid-Autumn National Day travel


Is the National Day going to the Forbidden City, the Great Wall or Jiuzhaigou, or Huashan? In fact, in the case of a record high in the National Day Golden Week, the number of tourists has piled up and become the biggest obstacle to the Golden Week tourism experience. I have seen the "wonderfulness" of the various scenic spots during the National Day Golden Week. Many people have already suffered from "National Day Tourism Phobia". According to recent online voting, nearly half of the netizens said that they are afraid to travel again because they have "many people and can't play well".



However, now through the “Urban Thermal Map”, you can view the flow of people at various attractions through mobile phones, and get a trend analysis of people flow, so that people can not only flexibly adjust their travel plans, avoid popular crowded spots, but also arrange time and mistakes. Peak travel.



The WeChat team said that the urban heat map can help users truly achieve smart travel and direct pain points through the intuitive expression of data analysis. It is believed that it can help the masses of travellers during the Mid-Autumn National Day to enhance their travel experience and bring more convenience to the masses.



Tips: How do citizens find a city map that is suitable for travel?
Go to the WeChat “I” interface, select “Wallet”, and enter the “City Service” interface to find the new “City Thermal Map” function section.





"I", "Wallet", "City Service", "City Heat Map"