Notes

Persuasive Speech
Details
6-8 minutes, Friday, July 25.
Advocate change or reinforcing actions, attitudes, believes, values.
At least 4 cited sources in your speech.
Adapt informative to Persuasive
#Speak twice
1, record 1 speech(MORNING)
2 judges in the morning
1 judge after lunch
3:30 finals

Persuasion
Persuasion context
Persuasion models
Process of changing or reinforcing attitudes beliefs or behaviours
Persuasion follows a continuum
Reinforce existing beliefs
Motivate based on existing beliefs
Change beliefs
Create action
Unaware-Aware-Concerned-Knowledgeable-
Motivated to change-Practicing trial behaviour change-Practicing sustained change
Persuasive models for change
Attention
Need
Satisfaction
Visualization
Action
Elaboration Likelihood Model(ELM)
1,by direct logic, argument reasoning, etc.
2,more indirectly as peripheral strategies, like music or a beautiful presentation.
Central route: is reflective, requires mental effort, relies on cognitive elaboration, thinking about reflecting on a message.
Motivation to process a message
Ability to process a message
Peripheral route: is reflexive, based on mental shortcuts, credibility, appearance cues, quantity of arguments.
heuristic cues(decision rules): rules for simplifying the thought process
Cognitive Dissonance
the sense of mental discomfort that prompts a person to change with new information conflicts with previously organised thoughts.
Reduce Cognitive Dissonance
Direct methods
change attitude to be consistent with behaviour
(diet coke is actually better for you than regular coke)
acquire supporting information
(many diet coke drinkers live long healthy lives)
trivialize the behaviours in question
Indirect methods
restore positive self-evaluations
(I enjoy diet coke. I love the taste and the lack of calories)
distraction

Logos=logic
Logo is and argument based on facts, evidence and reason.
Ethos=Credibility
"most potent form of persuasion"
This is based on
Prior reputation
Wisdom(sagacity)
Goodwill
Character
Pathos=argument based on feelings
A carefully reasoned argument will be strengthened by an emotional appeal, especially love, anger, disgust, fear, compassion, and patriotism.

1.Social psychology
1.Reciprocity
one of the most potent weapons of influence and compliance:
we want to repay, in kind, what another person has provided us
2.Consistency
Our nearly obsessive desire to be consistent with what we have already done
Consistency is usually associated with strength, inconsistency as weak.
3.Social proof
One means we use to determine what is correct is to find out what other people think is correct.
The greater number of people who find an idea correct, the more the idea will be correct.
4.Authority
We have a deep-seated sense of duty to authority
Social science experiments demonstrate that adults will do extreme acts when instructed to do so by an authority figure
Titles
Uniforms
Clothes
Trappings of status
5.Likeablility
We prefer to say yes to someone we know and like
6.Scarcity
Opportunities seem more valuable to us when their availability is limited
We want it even more when we are in competition for it

Developing and Delivering Your Persuasive Speech
1, Planning and Drafting
Use your informative speech and:
Make a list of arguments you feel strongly are the strongest
Brainstorm with your lab.
Steps for planning and drafting your speech
1,Clarify your position. Thesis statement.
2.Find support for your position.
3.Identifying your audience
4.Consider how to grab your listeners' attention. Statistics, anecdotes, intriguing questions
5.Focus on the why or impact


Review
Persuasive Speech Details
Basics of Persuasion
Persuasive Models for Change
Preparing your speeches