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Oral communication: Sözlü İletişim
Recommandation: Tavsiye => WOM (Word of Mouth)
Satisfied Customer: Tatmin olmuş / Memnun müşteri
Two - Step Flow of Communication Model: İki aşamalı iletişim modeli
Opinion Leader: Kanaat önderleri
Media Influences -> Opinion Leader : Opinion Leader ->influence people
Small world experiment: Küçük dünya deneyi (stanley milgram)
Social Networks: Sosyal Ağ
6 degrees of seperation: 6 dereceli mesafe kuramı
Unethical: Etik olmayan
Undercover Marketing: Gizli Pazarlama
Buzz Marketing: Söylenti Yaratarak Pazarlama
Awareness: Bilinirlik , Farkındalık
Viral Marketing: Virüs gibi hızlı yayılır
Advertisement + Game: Advergame
Below the line: Çizgi Altı Reklam
In-game Advertising: Oyuniçi reklam
Above the line: Çizgi üstü - reklam üstüne oyun kurma
Alternatif gerçeklik oyunlarında:
Through The Line
Alternate Reality Games (İkiside kullanılır)
Consumer Generated Media: Tüketici kaynaklı medya
*Webblogging *Wikies > İlk wiki: WikiWikiWeb (Türk örn: ekşisözlük)
*Videoblogging *Rate and review sites > Yorum+Değerlendirme sitesi (tripadvisor)
*Mobileblogging *Social networking sites (facebook,flick,linked)
Content: İçerik
First Social Networking site was: SixDegrees.com
Product Seeding: Ürün tohumlama, Ürün yerleştirme yoluyla pazarlama
Grassroots Marketing: Toplum Gönüllüleri Organize Ederek Pazarlama
Evangelist Marketing: Evangelist Pazarlama
Cause-Related Marketing: Amaca Yönelik Pazarlama
Brand Ambassador: Marka Elçisi
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