Notes

item a also argues that by presenting different lifestyles through tv and advertising, individuals can be attracted to this lifestyle. Lea and Young would support this through the idea of relative deprivation. They argue that individuals commit crime ( in particular working class) as a result of wanting what others have and feeling deprived by not having the lifestyle or materialistic possessions they see others owning. the media can be seen to project the feeling of relative deprivation through highlighting the richest people and their possession. For example, item a acknowledges that reality tv can often lead to crime and shows such as Kuwtk enable even the poorest who have access to the media to see how the richest individuals live and can often make those who haven't got this lifestyle feel marginalised and deprived . As a result, Lea and young argue that those marginalised commit utilitarian crime to compensate and gain either the money to buy these possessions and good or through stealing the actual products. the media can be seen to facilitate this feeling of relative deprivation by elevating an individuals poverty through contrasting it with materialistic goods.