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Currently, I work as part of the Influencer Marketing team at E-commerce start-up STYLIGHT, based in Munich. My role is to outreach to the top UK and Australian fashion bloggers and build long lasting relationships between them and STYLIGHT.
I also outreach to a range of brands and create innovative digital campaigns between which connects them with the most influential bloggers. The campaigns must spark interest with the online community and must truly reflect the brand's values and goals. I feel this experience would be great in managing campaigns and online communities for the Virgin Media. Aside from running social media campaigns as part of the influencer campaign, I also contribute to the ongoing social plan; curating content, identifying social influencers and analysing the effectiveness of campaigns and overall content.
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