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https://www.youtube.com/watch?v=DvwS7cV9GmQ
1)Make it easy for search engines to understand what your page is about
2)Show Google and other search engines that it's worthy of ranking
a) Find relevant keywords that people are searching for and see how these search queries fit into your business.
Photography - wedding photography toronto
ahrefs.com/keyword-explorer - wedding photogrpahyer in toronto only returns about 60 monthly searches
Parent topic +
Traffic and keywords
On-page SEO
toronto wedding photographer > wedding photographer in toronto
Hi ..... Toronto Wedding Photographer vs. Hi... wedding photos for couples in Toronto etc
keyword stuffing - repetitive and annoying
Search engine results
Blue Title Tag
and Meta Description ---- Rated stars best - combines creativity with science to capture life's happiest day in a mil pixel
h1 tag keywords
search for other keywords
OFF PAGE SEO
link-building
the process of getting other websites to link to your webpages
Refer a friend
Outreach - asking people for a link
1 People who are interested in what you do
ahref.com/site-explorer mangostudios.com ( competitor) URL homepage backlinks content only left referral link
2 A good reason to contact them
contact referral person - give rights and show them your content
3 A pitch that benefits them
Guest post - new content
Contact other flower shops, Event and design company ( preferred vendor)
Blogging
Contact that provides practical value
link to content if it helps them or others
venue > then photos
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