Notes

Google SEO
https://www.youtube.com/watch?v=DvwS7cV9GmQ

1)Make it easy for search engines to understand what your page is about
2)Show Google and other search engines that it's worthy of ranking

a) Find relevant keywords that people are searching for and see how these search queries fit into your business.
Photography - wedding photography toronto
ahrefs.com/keyword-explorer - wedding photogrpahyer in toronto only returns about 60 monthly searches

Parent topic +

Traffic and keywords

On-page SEO
toronto wedding photographer > wedding photographer in toronto

Hi ..... Toronto Wedding Photographer vs. Hi... wedding photos for couples in Toronto etc

keyword stuffing - repetitive and annoying




Search engine results
Blue Title Tag
and Meta Description ---- Rated stars best - combines creativity with science to capture life's happiest day in a mil pixel

h1 tag keywords
search for other keywords



OFF PAGE SEO
link-building
the process of getting other websites to link to your webpages
Refer a friend
Outreach - asking people for a link
1 People who are interested in what you do
ahref.com/site-explorer mangostudios.com ( competitor) URL homepage backlinks content only left referral link

2 A good reason to contact them
contact referral person - give rights and show them your content

3 A pitch that benefits them
Guest post - new content



Contact other flower shops, Event and design company ( preferred vendor)

Blogging
Contact that provides practical value
link to content if it helps them or others
venue > then photos

https://www.youtube.com/watch?v=ZWiNz-7gZ24&list=PLvJ_dXFSpd2s-OV4MiYXV8yhUjKYtW_bm
SEO techniques
1 Use short URLs
2 Use keywords in URL
3 Use keywords in the headline h1 tag
4 Add external links to sites
5 add internal links
google search console
search traffic
search analytics
6 create similar titles as first page sites
click through rates
33%, 15%, 10%
7 expand coverage
topics and subtopics
8 use modifiers to keywords
best 2019 new top etc.
9 fast loading pages
optimization 11000 1-3seconds best
page speed tools > insights
Content delivery network CDN
Image compressor - short pixel
Cache w3 total cache
10 Improve UX by enhancing UI
Improve readability
short | standout| table of contnts | list
User relation
Slide clicks | videos | surveys | polls | interactive tools

1) set up essential seo tools and plugins
Google search console - shows exact keywords and where you rank
Google analytics - find pages - websites - etc
Wordpress.org > Yoast SEO plugin -
2) Find keywords that people search for
Find long tail keywords with google suggest - suggested keywords - lots of people search there
Google keyword planner - google ads and SEO
Visit other forums - paleo diet desserts
3) Site optomization
Keywords on the top of the site - use keywords in title tags
Short Keyword URLS
h1 h2 h3 tags keywords
4) Find and fix technical issues and errors
Mobile friendly
Google mobile friendly test
Crawl errors - Coverage report
Faster site - google page speed insight and websitetest.org
5) Create 'great content'
Ranks in google
Find content popular in your industry
Create something even better
Promote
Break down content (readability)
Content coverage
94% of all coverage gets no external links
WHY posts
WHAT
INFOGRAPHIC
backlinks googles most important builder
Link roundups - Best links
Strategic guest posting - Google penalty?
Guest post in your niche only - related to site