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Best Real-Time Marketing
The best branded digital response to current events and news stories as they’re happening.
Best Public Service Announcement
The best public service campaign with a major digital component that raises awareness and encourages engagement and action.
Best Interactive Ad Execution
The best digital ad unit with an innovative interactive component.
Best Native Advertising Campaign
The best native content sponsored by a brand that reaches objectives of raising brand awareness or positive sentiment.
Best Product Placement
The most innovative, seamless or natural product placement that reaches brand objectives.
Best International Digital Campaign
The best digital marketing campaign created in a country outside of the United States and targeting an international audience.
SOCIAL MEDIA
Best Social Media Campaign
The best use of multiple social media platforms in a single campaign to promote engagement, awareness and community for a brand.
Best Branded Twitter Account
The best use of Twitter to establish brand voice and community engagement.
Best Twitter Campaign
The best use of Twitter to elevate campaign awareness, grow followers and increase engagement.
Best Use of Vine
The most creative and engaging branded Vine(s) with a strong combination of likes and shares.
Best Branded Facebook Page
The best use of a Facebook page to establish brand voice, community and engagement.
Best Facebook Campaign
The best use of Facebook to elevate campaign awareness, grow followers and raise engagement.
Best Use of Snapchat
The most innovative branded Snapchat account that successfully reaches and engages a target audience.
Best Use of Google+
The best branded Google+ account that utilizes hangouts, posts and images to raise awareness and engagement.
Best Use of Instagram
The best branded Instagram account with high engagement that raises awareness around a specific project or objective.
Best Use of Tumblr
The best use of Tumblr to spread a brand’s message and engage its followers.
MULTIMEDIA
Best Viral Video
The most creative, inspiring or humorous branded video that was shared frequently and viewed more than one million times.
Best YouTube Brand Channel
The branded YouTube channel with the best combination of creative videos, shareable content, engagement (via likes or comments), video views and overall voice.
Best Branded App
Most creative app that serves high utility and has high download numbers while filling an advertising/branding objective for the brand.
Best Interactive Audio
The most innovative use of audio to engage a target audience. This can include branded playlists and audio recognition tools.
Best Branded Game
The most innovative branded game with high number of downloads/plays and great execution.
OVERALL AWARDS
(WILL BE NOMINATED BY JUDGES)
Best Small Digital Agency
Best digital marketing created by a single small agency (10-100 employees) across multiple campaigns.
Best Digital Agency
Best digital marketing created by a single agency (100+ employees) across multiple campaigns.
Best In Show
Overall best digital marketing across all campaigns and mediums.
Digital Marketing Innovator of the Year
The agency or brand using digital marketing in an original way to accomplish campaign objectives. The campaign tactics must be creative and original, pushing boundaries of traditional marketing.
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